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Marketing Communications Manager job

American Council on Exercise jobs

Company

Salary

Skills

Benefits

Company Description

American Council on Exercise (ACE) is the leading nonprofit workout expert and health train certification agency whose goal is to set the highest enterprise standards, increase the careers of professionals and help people worldwide make motion their undertaking. Their dedication to create worldwide effect evokes them to facilitate partnerships with policymakers, health enterprise leaders, network organizations and the healthcare industry. They are dedicated to amplify the healthcare continuum and integrate ACE experts, so that they can train people, more accurately. ACE is a non profit agency that seeks to train people by means of their certified fitness trainers and specialists, to promote physical fitness, and reduce obesity. The company hires certified experts, and pays them nicely.

Job Description

Job Description

Job Title:           Marketing Communications Manager

Department:     Marketing

Reports To:      Sr. Director of Marketing

FLSA Status:    Exempt

About American Council on Exercise

American Council on Exercise is the leading non-profit health and fitness certification and continuing education organization with the largest number of certified fitness professionals.  Our mission is to Get People Moving with a focus on the fitness professional.  We are self-funded and as such operate a full B2C and growing B2B retail operations out of our San Diego Headquarters. 

Job Description

We're a small but focused growth oriented team with a big vision -- to drive the revenue that supports the mission.  We're looking for smart digital savvy marketers who are also sophisticated, mission driven, fun and flexible to help us achieve that vision.

 Job Summary:

The Marketing Communications Manager will support and execute the organization's PR/Media and content strategies building awareness of ACE products and services, build and activate the ACE community and drive advocacy campaigns targeted at ACE Pros, health enthusiasts, media and other relevant audiences.  The position will manage the Social Media/Content functions and related staff and consultants.  It will provide strategic marketing support to the Advocacy, Corporate Engagement, Research and Science teams as a focus.

Required Qualifications:

·         4 – 6 years of experience as a marketing manager with a media, content and social media focus, must have in-house PR experience; agency experience OK

·         Should have previous experience managing direct reports

·         Bachelor’s degree with focus on marketing, public relations or communications

·         Strong background in marketing planning & execution, media relations, public relations writing and project management

·         Experience developing and executing inbound marketing campaigns with specific and measurable outcomes, as well as building a reporting structure to communication ongoing progress towards outcomes

·         Outstanding communicator with excellent oral and written communication skills, able to develop compelling written materials

·         Proven experience in utilizing and leveraging new and emerging media.  Specifically, strength and experience in community activation and management

·         Relevant media contacts in fitness/health, advocacy/legislation publications or closely related industries is a plus

·         Experience working in public policy a plus

Responsibilities:

·         Drive the strategy, creation and execution of brand and product line campaigns ranging for both inbound and outbound marketing efforts including content, social media, email marketing, promotions and public relations to support the Advocacy, Corporate Engagement, Research and Science teams, as well as retention campaigns

·         Develop and manage editorial content calendar across departments, along with Social Media and Content Manager, to activate the ACE community to drive referrals, retention and advocacy

·         Lead the day-to-day relationship with and effectively utilize the ACE external PR agency. Proactively develop and present strategic pitch ideas.

·         Manage PR agency to coordinate media interviews and speaking opportunities; work closely with marketing to develop speaking points and reference materials when appropriate for internal and external spokespeople

·         Write, edit and gain internal approval of press releases and other written materials with the assistance of the external media agency

·         Proactively incorporate metrics and measurement within campaigns; providing detailed reporting and ROI--lead tactical enhancements with recommendations for strategic improvement for social media, content strategy, community activation and media placements

·         Develop efficient and effective processes for blogger content contribution

·         Build and maintain relationships with external partners including spokespersons, ambassadors, consultants and strategic alliances

·         Lead production of e-newsletter and print publications

·         Oversee coverage tracking/reporting and assist in the compilation of annual and program-specific reports

·         Collaborate with other Departments at ACE including Advocacy, Corporate Engagement, Research & Science to optimize and expand current marketing efforts and identify new opportunities that support and drive organization goals

·         Maintain a commitment to and align with ACE mission, vision, values and programs, to successfully lead teams to represent ACE

·         Other duties as assigned

The preceding functions have been provided as examples of the types of work performed by employees assigned to the job classifications.  Management reserves the right to add, modify, change or rescind work assignments and to make reasonable accommodations as needed.

Company Description
As a nonprofit organization, the American Council on Exercise (ACE) offers professional certifications and free fitness resources to help people from all walks of life. We believe in what we do, and we want employees who do too. At ACE, we work hard to live out our mission and ensure that team members can live their most fit lives by providing a healthy workplace. As a result, we have been named one of San Diego's Best Places to Work and one of San Diego's Healthiest Companies.

We're looking for health-conscious people who have a passion for helping others live healthy lifestyles. And in return, you'll receive 100% paid employee coverage for health, dental and vision insurance, in addition to an on-site gym and a supportive workplace that encourages you to live your most fit life. Oh, and did we mention we have recess every day?
Estimated annual salary
$51,561
average
Minimum
$43,711
Maximum
$70,903

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Dental InsuranceGym Membership
Vision Insurance
Health Insurance

American Council on Exercise

Type

Nonprofit

Size

Medium

Revenue

$10M to $25M

Location

Multiple locations

Industry

Business Associations
Religious Organizations
Social Advocacy Organizations

Founded

1985

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