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Marketing Manager job

CalAmpIrvine, CA
CalAmp jobs

Company

Salary

Skills

Benefits

Company Description

Calamp is a multifaceted organisation that deals with telematics solutions in context of transforming and connecting global economy. It offers a variety of solutions in terms of Global Transportation & Logistics, Industrial Iot, Government & Municipalities, Connected Cars, K-12 Education, Etc. Its clients are generally ecommerce companies, financial firms, and other businesses. It has employed highly skilled workforce to provide apex services. It is continuously growing and it comes up with the innovative solutions keeping in view the changing needs and wants of the technology. The services are designed by focusing on the personalized and customized needs of its clients. It always prefers stakeholders’ satisfaction, and makes no compromise on service quality. All details, service guidelines, and career updates are provided on the site to avoid any discrepancies. This platform also provides a variety of career opportunities for job seekers. Jobs in various fields including etc can be found easily in the Career section.

Job Description

Based in beautiful Irvine, CA, we are CalAmp, the pure-play pioneering leader in the mobile connected economy and broader Internet of Things (IoT) marketplace. We offer solutions that provide visibility and traceability of mobile assets, their passengers and contents anywhere in the world at any moment in time. In the process, we enable more efficient utilization of assets and natural resources, assure the safety of precious cargo, and improve road safety to save lives.
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Currently, we are seeking a Product Marketing Manager with at least 5 years of experience. This is an exciting opportunity for those who wish to work for a stable, well-established company that builds transformational technologies within the revolutionary domain of IoT.
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We proudly offer the stability and security of a large publicly traded tech company yet nurture innovation and embody an entrepreneurial spirit. In particular, we offer:

  • Meaningful work with the potential to disrupt an entire industry
  • Visionary leadership
  • Excellent compensation packages
  • An extensive suite of medical and retirement benefits
  • Flexible time off policy and accommodating work schedules
  • Education Assistance Program (Tuition Reimbursement)
  • Access to cutting-edge tools and technologies
  • Innovative, intelligent, collaborative teammates

  • Establish go-to-market vision, strategy and model for our solutions supporting K12 & Government customers and use-cases
  • Create & develop product positioning, messaging, outbound marketing activities and lead generation campaigns
  • Manage the product marketing budget for applicable vertical
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
  • Drive an audience-centric marketing approach, ensuring that messaging, content and campaign strategies are centered around market research
  • Oversee and provide direction for market segmentation and targeting in order to deliver unique customer attraction and monetization strategies
  • Manage the development of messaging, positioning, sales tools and collateral differentiating products / solutions from competition and driving customer acquisition and retention
  • Maintain consistent corporate branding throughout all product lines, promotional materials, events and customer documentation
  • Attend & support trade show events with key message development, communications & on-site support
  • Work closely with Product Line Management and ensure alignment at all times

Must Haves

  • 5-8 years of related work experience
  • A broad functional understanding of sales and experience working with marketing teams to define functional requirements
  • Strong understanding of demand generation and a track record of owning campaigns from concept to impact, plus driving, measuring and reporting successes and failures
  • Strong communication skills including storytelling with PowerPoint, data crunching with Excel
  • General copywriting and editing skills
  • Strong project management skills with proven experience defining technical requirements, evaluating technologies, scoping projects and overseeing implementations
  • Highly organized and autonomous, but also collaborative and able to work cross-functionally
  • BA or BS in marketing, communications or similar studies

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Strong Pluses

  • 2-3 years of experience preferred in K12 / Government business vertical or Telematics
  • Preferred Experience in using Salesforce and/or other marketing tools such as Marketo, Eloqua, Google Analytics
  • Outgoing, energetic with a growth mindset
  • Adobe Suite experience

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If you are a talented?Product Marketing Manager with at least?5 years of experience and an interest in the Internet of Things domain, we want to speak with you. Interviews are occurring this week and next so apply now if interested.

Estimated annual salary
$60,753
average
Minimum
$41,712
Maximum
$100,571

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Health InsuranceVision Insurance
Retirement Plan
Tuition Assistance

CalAmp

Type

Company - Public

Size

Medium

Revenue

$100M to $500M

Location

Irvine, CA

Industry

Computer/Internet

Founded

1981

CEO

Michael J. Burdiek

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