As marketing managers, our job is to build awareness of our organization’s brands and products with customers and business partners. We can be found in a wide range of industries. We may specialize in a group of products, or a specific type of marketing. Based on market research, we develop and execute marketing initiatives that contribute to growth and profit for our organization. We leverage a wide range of channels, such as online and print media, events, and more. We work together with cross-functional teams across the organization to gather product, sales, client, and channel insights. We usually manage a team of marketing specialists.

Core tasks:

  • conducting market analysis, interpreting market research results
  • developing and executing marketing strategies and campaigns across different channels
  • overseeing all outbound content and communication for brand consistency
  • managing a team of marketing staff
  • tracking marketing campaigns for performance
  • reporting to other management


Years on other jobs

How many years do people usually work on other jobs before becoming a Marketing Manager?
5-7 years
Years on other jobs
On average, people work more than 5-7 years in other positions prior to becoming a Marketing Manager.

Position lifespan

How long does a Marketing Manager work in this position across multiple employers?
3-5 years
Position lifespan
On average, a Marketing Manager works in this position for 3-5 years across multiple employers.

Job hopper score

How likely is a Marketing Manager to change companies while holding the same title?
Job hopper score
The job hopper score is High for a Marketing Manager.

Career path

Path to job

Prior positions

Most people held these titles before becoming a Marketing Manager.
6 %
Marketing Coordinator
Avg. length of tenure:2 years
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3 %
Product Manager
Avg. length of tenure:4 years
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Fields of study

Discover a Marketing Manager’s areas of knowledge sorted by their majors.

Top educational institutions

Explore the list of higher education institutions that a Marketing Manager typically studied at.
New York University
Northwestern University

Path after job

Subsequent positions

A Marketing Manager typically moves on to these titles.
8 %
Director OF Marketing
Avg. length of tenure:4 years
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4 %
Marketing Director
Avg. length of tenure:4 years
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Marketing Manager age distribution

Gender ratio

Marketing Manager gender distribution


Top employers

These companies currently have Marketing Manager positions open.
Non Classified
Large size
Manufacturing - Communcations Equipment, Telecommunications
Large size


Check out the different industries a Marketing Manager typically has experience in.
You can browse2,264 open Marketing Manager jobs on our site
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