Marketing Manager job

company building NRT location New York, NY
226
Marketing Manager
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New York, NY
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Summary

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Company Description

Attracting talented people and providing them with the support they need to reach their professional goals is another core strength of NRT. Because we own and operate companies in more than 50 of the 100 largest metropolitan areas in the United States we offer opportunities at the national regional and local office levels. If you d like to consider a future with NRT we invite you to contact us through the following channels.

Job Description

4691BR

Marketing Manager

New York

New York

Job Description

Corcoran Sunshine Marketing Group is seeking a

Marketing Manager
for our New York headquarters. The Marketing Manager reports directly to the Chief Marketing Officer. The Marketing Manager will work with managing directors, marketing team members and sales teams in order to effectively service the client in areas of pre-development planning, branding, marketing, digital, print and social media and event-based promotions to bring new residential developments to market and throughout sales cycles.

Responsibilities include, but are not limited to:

  • Develop and maintain marketing initiatives under the direction of the Managing Director
  • Develop marketing plans, programs, timelines and budgets
  • Track the performance of all marketing initiatives and provide data and analysis-based recommendations to the client and to the internal CS team.
  • Obtain sign-offs and approvals for all advertising and marketing expenditures and maintain the marketing budget. Present marketing plans and initiatives to the developer and make recommendations based on project management material on hand.
  • Interact and work directly with the developers, architects, creative agencies, public relations firms, media buyers, social media consultants and all other ancillary professionals brought on throughout the process
  • Make suggestions and follow up for advertising in print publications, online channels, and cross marketing/branding partnership opportunities. Make design and copy recommendations and create daily project management related communications.
  • Consult with development team on the sales office layouts and displays, property materials including brochures, floor plans, renderings, bags, websites and signage, assist as needed with the set up of a model apartment(s).
  • Work with managing director and sales teams to define and adjust sales goals and initiatives throughout the development process.
  • Create and implement broker outreach strategies and events.
  • Make informed recommendations to enhance the value of each property.
  • Liaise with internal team members in planning & design and market research to research and present design options for amenity spaces, interior design and technology.
Qualifications:
  • 5+ Years of marketing and/or project management experience
  • Bachelor s Degree
  • Background in luxury marketing, media, architecture, design, fine art or real estate preferred
  • Real Estate Salesperson s license required (can be obtained during first year with the company)
  • Excellent oral and written communication skills
  • Ability to manage multiple tasks with shifting priorities and to interact effectively with diverse personalities in a fast-paced team oriented environment
  • Must be extremely detail oriented, organized and self-motivated
  • Proficiency with Microsoft applications, particularly Word, Excel, Power Point & Outlook required. Photoshop, Illustrator and InDesign experience preferred.

Employment Type

Full-time

Company

The Corcoran Group

About Us

Corcoran Sunshine Marketing Group, The Corcoran Group's new development division, is the new development market authority, leading the industry as its most innovative and effective marketing and sales organization. With over 30 years of experience and sales in excess of $40 billion, Corcoran Sunshine is the recognized leader in the research, planning, marketing, and sale of luxury residential development. Corcoran Sunshine represents a curated collection of the most desirable new addresses throughout the United States and in select international locations.

EEO Statement

EOE AA M/F/Vet/Disability

Marketing Manager | Realogy
Application currently closed
This job was posted on Mon Sep 16 2019 and expired on Sat Oct 12 2019.
Minimum $49432.812145504045
$71998.61037586024 average
Maximum $119187.30999016865

Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies or analyze their findings.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Select products or accessories to be displayed at trade or special production shows.
  • Develop business cases for environmental marketing strategies.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Coordination - Adjusting actions in relation to others' actions.
  • Persuasion - Persuading others to change their minds or behavior.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Service Orientation - Actively looking for ways to help people.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Operations Analysis - Analyzing needs and product requirements to create a design.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Time Management - Managing one's own time and the time of others.
  • Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
  • Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

NRT

Type

Self-Employed

Size

Small

Location

New York, NY,

Industry

Arts/Entertainment/Publishing

Founded

2017

Website

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