As Marketing strategists, we define how to achieve the business objectives of a company. For this, it is necessary to identify and prioritize those products that have greater potential and profitability, select the audience to whom we are going to address, define the brand positioning that we want to achieve in the minds of customers. Not all the products in your portfolio have the same profitability, nor the same potential. That is why we need to make strategic decisions about your product portfolio. In this way, we can prioritize the investment of resources depending on the importance of the achievement that these have over the marketing objectives that we have set.
Core tasks:
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