As media buyers, our job is mainly concerned with market research. We have to conduct different kinds of research that optimize business. Also, we help customers finding the perfect location or space to advertise their product and service that can increase their audience reach. To perform our job professionally, we must understand the latest marketing patterns. As media buyers, we are responsible for negotiating and acquiring advertising space. We should have top-notch skills for understanding business logic to be a good and successful media buyer.
- performing research regarding the market and examining analytics
- creating new strategies for advertising and scheduling sessions
- proofreading material before displaying it
- supervising the launch of new campaigns and programs