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Media Director

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Salary and Benefits

Media Director
$96K-$118K / yr. (est.)
$97K
$107,328 / year
$118K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Media Director

What does a Media Director do?
Close up photography of woman sitting beside table while using macbook
Photo of people using laptop

In the role of Media Directors, we determine the best media outlet mix for promotional strategies. We monitor online and offline ad campaigns. We report advertising campaign results including revenues and costs. We manage and supervise a team in day to day media management. We also lead the process of strategic media planning and serve as a resource for the team. We analyze relevant channels and outlets. We develop budgets and flowcharts. We oversee the day-to-day management of digital media plans. We develop recommendations, execution details, and budgets.

Core tasks:

  • research and implement new techniques and technologies that are relevant to the company's media strategies
  • draw insight from campaign result
  • optimize advertising strategies for varying audiences and channels
  • design and review advertising budgets
  • collaborate with the Marketing Director
  • negotiate with media channels to close competitive deals
  • prepare promotional projects to support new product launches
  • build relationships with media influencers to promote the company's brand

Insights

Professional Growth

How Many Years of Experience Do Professionals Need Before Becoming Media Director?
On average, people work 5-7 years in other positions prior to becoming a Media Director.
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Sales RepresentativeDallas, TX - A year ago
🙄 Seriously? 5-7 years in other positions? That seems excessive for a Media Director role!
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Public Relations SpecialistMiami, FL - A year ago
I've seen some PR professionals become Media Directors after just a couple of years. So I'm not sure how accurate this data is.

Professional Growth

How Long Do Media Director Employees Typically Stay in Their Roles?
On average, Media Directors works in this position for 3-5 years across multiple employers.
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Public Relations SpecialistMiami, FL - A year ago
🙄 Media Directors must not be well-acquainted with stability. PR pros stick to their roles for extended periods, mastering the art of relationship building year after year.
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JournalistSan Francisco, CA - A year ago
That's ridiculous! True journalists are passionate and dedicated to their craft, often staying at one place for many years. This stereotype disregards the unwavering commitment to the truth.

Professional Growth

What Is the Job Hopper Score for Media Director Employees?
Moderate job changes in Media Director, showing some career movement without excessive turnover.
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ConsultantHouston, TX - A year ago
Interesting analysis. However, I'd like to see a breakdown of the factors contributing to the consistent job changes in this field. 🤔
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Advertising ExecutiveMiami, FL - A year ago
I totally disagree! This infographic simplifies the challenges and dynamics of being a Media Director. It's much more complex than that! 😡

Career path

Path to job

Fields of study

Discover a Media Director's areas of knowledge sorted by their majors.

Top educational institutions

Explore the list of higher education institutions that a Media Director typically studied at.
New York University
Penn State University

Path after job

Community

Demographics

Culture & Values

What Is the Age and Gender Ratio of Media Director Employees?
Gender ratio in Media Director position: 0.619505597715831 Male and 0.380494402284169 Female. Age ratio in Media Director position: 16-20: 9%, 21-30: 53%, 31-40: 28%, 41-50: 8%, 51-60: 2%, 60+: 0%. Media Director position is predominantly male (62.0%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Advertising ExecutiveSan Francisco, CA - A year ago
this is unfair! we need more gender diversity across all age groups! 🚫
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Public Relations SpecialistSeattle, WA - A year ago
agreed, but we also need to address the stereotyping and biases that hold women back! 💪

Workplaces

Professional Growth

Who Are the Top Employers for Media Director?
Top employers of Media Director position: 360i, Harmelin Media, Performics. People who work in Media Director position most typically go on to work for the 360i.
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Media DirectorAustin, TX - A year ago
360i might be well-known, but their outdated strategies can't compete with the cutting-edge techniques at Performics. 😏
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Media DirectorSeattle, WA - A year ago
Harmelin Media has a long-standing reputation in the industry that 360i can't match. They are hailed as the real media experts! 🔝
360i
Harmelin Media
Performics

Professional Growth

What Industries Does Media Director Typically Have Experience In?
Industry Background: The most typical industries of Media Director: Professional / Scientific / Technical, Religious / Grantmaking / Civic, Manufacturing, Information Technology, Administrative & Support. Media Director employees most likely come from a Professional / Scientific / Technical industry background.
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Media DirectorHouston, TX - A year ago
Y'all, being a Media Director here is like riding a wild bull! I wrangle data, manage budgets, and make sure our media initiatives reach the Lone Star State and beyond!
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Media DirectorMiami, FL - A year ago
🌴As a Media Director in the Magic City, I'm always keeping up with the latest trends and making waves in the fashion and nightlife scenes. Life here is all about glamour and style!

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Discussion about Media Director

Want to know more about Media Director position?
Share your thoughts and ideas about Media Director position with others in our community.
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How balanced is the gender diversity among people working as a Media Director?
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Benjamin Gardner3 years ago
More men than women work as a Media Director.
What is the most common age of a Media Director?
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Sophie Hayes3 years ago
29 is the average age of people working as a Media Director.
How many years of experience do you usually have as a Media Director?
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Liam Brown3 years ago
You need 6 years of experience to work as a Media Director.
avatar-of-creator
A year ago
My last company (media agency) required 10+ years for Director level roles. 12+ for Snr Directors, 16+ for VP / SVP
Which industries are highly likely to employ a Media Director?
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Liam Brown3 years ago
Professional / Scientific / Technical is typical for a Media Director to work in.
What kind of higher education a Media Director need?
avatar-of-creator
Sophie Hayes3 years ago
Bachelor of Arts degree is the typical for a Media Director
As a Media Director, which company should I definitely check out for jobs?
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Sophie Hayes3 years ago
It’s common for a Media Director to work for 360i, Harmelin Media, Performics, Spark Foundry and Starcom
How long do people usually work as a Media Director when they switch to another position?
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Isabella Holmes3 years ago
A Media Director typically changes positions after 4 years.
How frequently people change companies if they work as a Media Director?
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Benjamin Gardner3 years ago
a Media Director is not a typical job hopper, but might change companies.
What occupations do people usually work in before becoming a Media Director?
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Sophie Hayes3 years ago
Associate Media Director, Media Supervisor or Media Buyer are the typical prior positions for a Media Director
What are the typical next steps for someone working as a Media Director?
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Liam Brown3 years ago
Consider the following: Vice President, Digital Media Director or Account Executive
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Disclaimer

informationLENSA generates certain information provided on this website by compiling and analyzing publicly available data and data from employees/former employees. All company names are the registered trademarks of their original owners. The use of any trade name or trademark does not imply any association with the third-party company. None of the information provided is endorsed in any way by any of the companies mentioned. We do not guarantee the accuracy, currency, or suitability of this information (including regarding demographics or salary estimate) and you are responsible for how you use it. ALL INFORMATION IS PROVIDED “AS IS” AND “WITH ALL FAULTS”. We are not responsible for nor endorse third party content on our website. If you notice any inaccurate information or information you think is proprietary you can email us at [email protected]. See our Terms and Conditions and Community Guidelines for more information.
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