As Media Buyers, we are responsible for sourcing and acquiring advertising space for print, radio, and online campaigns. We conduct market research and source appealing media space and slots. We negotiate with sales agents and ensure the advertising medium and placement reach the desired target audience. Analyzing and interpreting market analytics and determining the optimal medium for marketing campaigns is one of our main responsibilities. We procure the desired advertising space and media slots as necessary. Working as Media Buyers, we analyze demographics and define the target audience and campaign requirements. We develop advertising strategies with marketing teams and advertise proposals to clients for feedback.
Core tasks:
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