Mixpanel is a platform that helps you to evaluate how people communicate with your linked product on the Internet. It is intended to make teams more effective by helping you to evaluate user data in real time in order to detect patterns, interpret user experience and make choices on the product. Mixpanel uses an event-based, user-centric model that links and contact to a single user. The data model of Mixpanel is based on the definitions of consumers, events and properties. Over the last decade, they have helped some of the world's most successful startups and corporations to develop and expand their companies. Its toolkit includes in-app A/B checks and user survey forms. The data obtained is used to create personalised reports and to assess user experience and retention. Mixpanel deals with desktop applications in particular SaaS, but also supports smartphone applications. In April 2018, chairman and President Suhail Doshi declared that he will step down and become chair of the company of directors. He was succeeded by Amir Movafaghi as CEO.
