Paid Search Specialist job description and career path

Don't Miss Out on the Perfect Paid Search Specialist job

Receive timely job alerts curated specifically for you, ensuring you never miss an opportunity to excel in your field.

No, I'm not interested

Salary and Benefits

Paid Search Specialist

$40K-$49K / yr. (est.)

$41K

$45,404 / year

$50K

Average base salary

The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Paid Search Specialist

What does a Paid Search Specialist do?

Pondering female secretary picking folder in workplace

Focused black male freelancer using laptop in street cafe

As Paid Search Specialists, we assist our team in paid search strategic planning, investment, and execution perspectives. We help the team bring the paid search function in-house. As Paid Search Specialists, we collaborate with leaders within the digital marketing team.

Core tasks:

build relationships with external search partners
assist in paid search campaigns, bid strategies, optimization, and channel management
catalog feed optimization
analyze the full customer journey
analyze attribution reports
develop A/B testing strategies
research and identify customer segments
keyword research
ad copywriting
campaign setup
campaign tracking
provide daily reports for management

Insights

Professional Growth

How Many Years of Experience Do Professionals Need Before Becoming Paid Search Specialist?

On average, people work 5-7 years in other positions prior to becoming a Paid Search Specialist.

Digital Marketing SpecialistMiami, FL - A year ago

Why waste all that time? Give the young blood a chance to prove themselves and bring fresh ideas to the table! 🙌

Content WriterSeattle, WA - A year ago

I understand the importance of experience, but I also believe in giving opportunities to talented newcomers who can adapt quickly. ✨

Professional Growth

How Long Do Paid Search Specialist Employees Typically Stay in Their Roles?

On average, Paid Search Specialists works in this position for 1-3 years across multiple employers.

Marketing AssistantHouston, TX - A year ago

Paid Search Specialists may just be looking for higher pay or better benefits. This could be a result of increasing demand and competition in the job market. 💸

Digital Marketing SpecialistSan Francisco, CA - A year ago

It is crucial for employers to focus on retaining Paid Search Specialists by providing a supportive and stimulating work environment that encourages growth and development. Remember, turnover is costly! 💡

Professional Growth

What Is the Job Hopper Score for Paid Search Specialist Employees?

Moderate job changes in Paid Search Specialist, showing some career movement without excessive turnover.

Data AnalystSan Francisco, CA - A year ago

lol these Paid Search Specialists need to make up their minds. An Entry-Level Data Analyst like me knows that consistent learning and skill development is key. No pain, no gain! 😏

Senior Marketing DirectorHouston, TX - A year ago

This infographic is oversimplifying the issue. A Senior Marketing Director like myself values stability and long-term commitment. Frequent job changes raise concerns about reliability and dedication to the role.

Career path

Path to job

Path after job

Community

Demographics

Culture & Values

What Is the Age and Gender Ratio of Paid Search Specialist Employees?

Gender ratio in Paid Search Specialist position: 0.598852603706973 Male and 0.401147396293027 Female. Age ratio in Paid Search Specialist position: 16-20: 4%, 21-30: 82%, 31-40: 10%, 41-50: 3%, 51-60: 1%, 60+: 0%. Paid Search Specialist position is predominantly male (59.9%) with the largest age group being 21-30 years old, followed by 31-40 years old.

Paid Search SpecialistSan Francisco, CA - A year ago

Interesting to see that the 60+ age group is non-existent in this field. Are they being overlooked or just not interested in Paid Search? 🤔

Paid Search SpecialistBoston, MA - A year ago

Major gender imbalance in the Paid Search Specialist field, and the numbers don't lie! We should encourage more females to join this industry. 🙅

Workplaces

Professional Growth

Who Are the Top Employers for Paid Search Specialist?

Top employers of Paid Search Specialist position: iProspect, Logical Position, Publicis Health Media. People who work in Paid Search Specialist position most typically go on to work for the iProspect.

Paid Search SpecialistSan Francisco, CA - A year ago

I've heard iProspect is a great place to work and learn for aspiring Paid Search Specialists. No wonder they're the top choice!

Paid Search SpecialistMiami, FL - A year ago

Who cares about these companies? I've built my own successful career as a Paid Search Specialist without them!

iProspect

Logical Position

Publicis Health Media

Professional Growth

What Industries Does Paid Search Specialist Typically Have Experience In?

Industry Background: The most typical industries of Paid Search Specialist: Professional / Scientific / Technical, Information Technology, Manufacturing, Administrative & Support, Retail. Paid Search Specialist employees most likely come from a Professional / Scientific / Technical industry background.

Paid Search SpecialistNew York City, NY - A year ago

Being a Paid Search Specialist in the highly competitive Retail industry is tough. You need to constantly monitor the market, analyze data, and come up with creative strategies to stay ahead!

Paid Search SpecialistMiami, FL - A year ago

I've been working as a Paid Search Specialist in the Administrative & Support sector for years, and yes, it requires attention to detail, but it's not as stressful as some people make it out to be! 💁

Paid Search Specialist

Salary and Benefits

About Paid Search Specialist

Insights

Professional Growth

Professional Growth

Professional Growth

Career path

Path to job

Prior positions

Fields of study

Top educational institutions

Path after job

Subsequent positions

Community

Demographics

Culture & Values

Workplaces

Professional Growth

Professional Growth

Find your job as Paid Search Specialist

Discussion about Paid Search Specialist

Disclaimer