Partner marketing means collaborating with other businesses (partners) on creating marketing strategies that use resources cost-effectively. As partner marketing managers, we plan, develop and implement such co-marketing activities, as well as partner enablement strategies. We serve as a liaison between the partners (for example, retailers) and our organization’s marketing team. We support them in reaching our common goal and share best practices. We track results with performance measurement tools and share these with the partners through post-launch meetings.
Core tasks:
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