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Salary and Benefits

Product Marketing Manager
$69K-$84K / yr. (est.)
$69K
$76,898 / year
$85K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Product Marketing Manager

What does a Product Marketing Manager do?

As product marketing managers, we are responsible for the positioning, messaging, and branding of an assigned product (or products) of our organization. Our goal is either to introduce a new product or product feature to the market, or to enhance awareness of existing products. For this, we develop use cases, value propositions, and content such as website copy, brochures, sales presentations, etc. We work closely together with the product development team.

Core tasks:

  • creating use cases, user personas, messaging, content, and value propositions for assigned product(s)
  • performing target market research and evaluating results
  • identifying and securing market opportunities
  • developing go-to-market strategies
  • developing and leading product launch plans
  • managing product roadmaps
  • managing customer engagement and feedback

Insights

How Many Years of Experience Do Professionals Need Before Becoming Product Marketing Manager?
On average, people work 7+ years in other positions prior to becoming a Product Marketing Manager.
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Graphic DesignerChicago, IL - 10 months ago
No wonder I see many former designers becoming Product Marketing Managers. It's like a natural progression! 👍
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Software EngineerSan Francisco, CA - 10 months ago
Interesting! I wonder why it takes this long to switch from a technical role to Product Marketing Manager? 🤔
How Long Do Product Marketing Manager Employees Typically Stay in Their Roles?
On average, Product Marketing Managers works in this position for 3-5 years across multiple employers.
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HR ManagerChicago, IL - 10 months ago
😤 It seems like Product Marketing Managers lack commitment and loyalty. What does this say about their dedication to the companies they work for?
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Marketing DirectorSan Francisco, CA - 10 months ago
🙄 Product Marketing Managers really need to step up their game if they want to be considered strategic partners. They shouldn't be switching jobs so frequently.
What Is the Job Hopper Score for Product Marketing Manager Employees?
Frequent job changes in Product Marketing Manager, indicating a willingness to change companies and roles more frequently.
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Sales RepresentativeNew York City, NY - 10 months ago
🔥 I'm a hustler. Changing jobs frequently means I'm hungry for success and always looking for better opportunities. Don't hate.
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Business AnalystLos Angeles, CA - 10 months ago
Lower job stability in Product Marketing comes from a field where continuous learning and adaptability are crucial. It's about growth and personal development. 🚀

Career path

Path to job

Discover a Product Marketing Manager's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Product Marketing Manager typically studied at.
Northwestern University
Stanford University

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Product Marketing Manager Employees?
Gender ratio in Product Marketing Manager position: 0.623078201612233 Male and 0.376921798387767 Female. Age ratio in Product Marketing Manager position: 16-20: 2%, 21-30: 55%, 31-40: 33%, 41-50: 8%, 51-60: 2%, 60+: 0%. Product Marketing Manager position is predominantly male (62.3%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Product Marketing ManagerNew York City, NY - 10 months ago
Wait, so you're telling me I have no chance of getting hired as a 60+ year old woman? This is outrageous! 😤
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Product Marketing ManagerSeattle, WA - 10 months ago
Enough with the gender and age discrimination! Companies need to do better and create an inclusive environment for all. 🙅

Workplaces

Who Are the Top Employers for Product Marketing Manager?
Top employers of Product Marketing Manager position: AT&T, Facebook, Google. People who work in Product Marketing Manager position most typically go on to work for the AT&T.
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Product Marketing ManagerChicago, IL - 10 months ago
I've heard mixed reviews about all three companies. It's important to do thorough research and network with professionals in the industry. Don't just rely on the infographic, dig deeper for better insights!
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Product Marketing ManagerAustin, TX - 10 months ago
👍 AT&T, Facebook, and Google are all industry leaders, but AT&T is America's favorite! With their strong market presence and track record, you can't go wrong by choosing them!
AT&T
Facebook
Google
What Industries Does Product Marketing Manager Typically Have Experience In?
Industry Background: The most typical industries of Product Marketing Manager: Information Technology, Manufacturing, Retail, Professional / Scientific / Technical, Finance & Insurance. Product Marketing Manager employees most likely come from a Information Technology industry background.
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Product Marketing ManagerHouston, TX - 10 months ago
Y'all really need to chill! Everyone's experience can be different as it depends on the industry, company, and team. Being a PMM is not for the faint-hearted, so if you can't handle the pressure, step aside! 😡
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Product Marketing ManagerMiami, FL - 10 months ago
OMG, let's not hate on each other! Can't we just agree that being a PMM is both challenging and fulfilling at the same time? Passion and determination will lead to success, no matter how tough the job gets. Let's spread positivity! ✨

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Discussion about Product Marketing Manager

Want to know more about Product Marketing Manager position?
Share your thoughts and ideas about Product Marketing Manager position with others in our community.
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Do a lot of women work as a Product Marketing Manager?
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Sophie Hayes3 years ago
More men than women work as a Product Marketing Manager.
How old are people who work as a Product Marketing Manager?
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Sophie Hayes3 years ago
People working as a Product Marketing Manager are 30 old on average.
Do I need a lot of experience to be a Product Marketing Manager?
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Sophie Hayes3 years ago
You need 7 years of experience to work as a Product Marketing Manager.
Which industries does a Product Marketing Manager typically work in?
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Liam Brown3 years ago
Most typically work in the Manufacturing industry.
What kind of degree is needed to work as a Product Marketing Manager?
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Benjamin Gardner3 years ago
As a Product Marketing Manager you’ll probably need Bachelor of Science degree
Which company are you working for as a Product Marketing Manager?
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Liam Brown3 years ago
Working as a Product Marketing Manager it might be a good next step to work for AT&T, Facebook, Google, Microsoft Corporation and Salesforce
How long do you usually work as a Product Marketing Manager before changing to another position?
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Sophie Hayes3 years ago
A Product Marketing Manager typically changes positions after 4 years.
Is it frequent for people to switch companies and still work as a Product Marketing Manager?
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Sophie Hayes3 years ago
Getting experience working for multiple companies is typical for a Product Marketing Manager.
What occupations do people usually work in before becoming a Product Marketing Manager?
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Liam Brown3 years ago
Typical prior positions for a Product Marketing Manager are Product Manager, Marketing Manager or Director OF Marketing
Working as a Product Marketing Manager what job titles should I consider to switch to?
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Liam Brown3 years ago
Product Manager, Marketing Manager or Director OF Product Marketing are good next steps for a Product Marketing Manager
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