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Product Marketing Manager

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Salary and Benefits

Product Marketing Manager
$69K-$84K / yr. (est.)
$69K
$76,898 / year
$85K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Product Marketing Manager

What does a Product Marketing Manager do?
Man working on laptop while woman takes notes
Photo of women having conversation

As product marketing managers, we are responsible for the positioning, messaging, and branding of an assigned product (or products) of our organization. Our goal is either to introduce a new product or product feature to the market, or to enhance awareness of existing products. For this, we develop use cases, value propositions, and content such as website copy, brochures, sales presentations, etc. We work closely together with the product development team.

Core tasks:

  • creating use cases, user personas, messaging, content, and value propositions for assigned product(s)
  • performing target market research and evaluating results
  • identifying and securing market opportunities
  • developing go-to-market strategies
  • developing and leading product launch plans
  • managing product roadmaps
  • managing customer engagement and feedback

Insights

Professional Growth

How Many Years of Experience Do Professionals Need Before Becoming Product Marketing Manager?
On average, people work 7+ years in other positions prior to becoming a Product Marketing Manager.
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Graphic DesignerChicago, IL - 3 months ago
No wonder I see many former designers becoming Product Marketing Managers. It's like a natural progression! 👍
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Software EngineerSan Francisco, CA - 3 months ago
Interesting! I wonder why it takes this long to switch from a technical role to Product Marketing Manager? 🤔

Professional Growth

How Long Do Product Marketing Manager Employees Typically Stay in Their Roles?
On average, Product Marketing Managers works in this position for 3-5 years across multiple employers.
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HR ManagerChicago, IL - 3 months ago
😤 It seems like Product Marketing Managers lack commitment and loyalty. What does this say about their dedication to the companies they work for?
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Marketing DirectorSan Francisco, CA - 3 months ago
🙄 Product Marketing Managers really need to step up their game if they want to be considered strategic partners. They shouldn't be switching jobs so frequently.

Professional Growth

What Is the Job Hopper Score for Product Marketing Manager Employees?
Frequent job changes in Product Marketing Manager, indicating a willingness to change companies and roles more frequently.
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Sales RepresentativeNew York City, NY - 3 months ago
🔥 I'm a hustler. Changing jobs frequently means I'm hungry for success and always looking for better opportunities. Don't hate.
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Business AnalystLos Angeles, CA - 3 months ago
Lower job stability in Product Marketing comes from a field where continuous learning and adaptability are crucial. It's about growth and personal development. 🚀

Career path

Path to job

Fields of study

Discover a Product Marketing Manager's areas of knowledge sorted by their majors.

Top educational institutions

Explore the list of higher education institutions that a Product Marketing Manager typically studied at.
Northwestern University
Stanford University

Path after job

Community

Demographics

Culture & Values

What Is the Age and Gender Ratio of Product Marketing Manager Employees?
Gender ratio in Product Marketing Manager position: 0.623078201612233 Male and 0.376921798387767 Female. Age ratio in Product Marketing Manager position: 16-20: 2%, 21-30: 55%, 31-40: 33%, 41-50: 8%, 51-60: 2%, 60+: 0%. Product Marketing Manager position is predominantly male (62.3%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Product Marketing ManagerNew York City, NY - 3 months ago
Wait, so you're telling me I have no chance of getting hired as a 60+ year old woman? This is outrageous! 😤
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Product Marketing ManagerSeattle, WA - 3 months ago
Enough with the gender and age discrimination! Companies need to do better and create an inclusive environment for all. 🙅

Workplaces

Professional Growth

Who Are the Top Employers for Product Marketing Manager?
Top employers of Product Marketing Manager position: AT&T, Facebook, Google. People who work in Product Marketing Manager position most typically go on to work for the AT&T.
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Product Marketing ManagerChicago, IL - 3 months ago
I've heard mixed reviews about all three companies. It's important to do thorough research and network with professionals in the industry. Don't just rely on the infographic, dig deeper for better insights!
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Product Marketing ManagerAustin, TX - 3 months ago
👍 AT&T, Facebook, and Google are all industry leaders, but AT&T is America's favorite! With their strong market presence and track record, you can't go wrong by choosing them!
AT&T
Facebook
Google

Professional Growth

What Industries Does Product Marketing Manager Typically Have Experience In?
Industry Background: The most typical industries of Product Marketing Manager: Information Technology, Manufacturing, Retail, Professional / Scientific / Technical, Finance & Insurance. Product Marketing Manager employees most likely come from a Information Technology industry background.
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Product Marketing ManagerHouston, TX - 3 months ago
Y'all really need to chill! Everyone's experience can be different as it depends on the industry, company, and team. Being a PMM is not for the faint-hearted, so if you can't handle the pressure, step aside! 😡
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Product Marketing ManagerMiami, FL - 3 months ago
OMG, let's not hate on each other! Can't we just agree that being a PMM is both challenging and fulfilling at the same time? Passion and determination will lead to success, no matter how tough the job gets. Let's spread positivity! ✨

Find your job as Product Marketing Manager

Remote only
The Cake jobs
The Cake
Product Marketing Manager
Menlo Park, CA
about $165K / yr.
Role: Product Marketing Manager Job Type: Full Time, Direct Hire Rate: up to $165,000 (DOE) Start Date: Immediate Interviews Location: Menlo Park (Hybrid) - Can be remote for the right candidate. Job Description: A renowned financial software company is...
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Menlo Ventures jobs
Menlo Ventures
Principal Product Marketing Manager
San Francisco, CA
about $147K / yr.
About the Role As a senior leader on Chime’s Product Marketing team, you will drive Go To Market strategy for innovative new products and features. You will connect early stage market and customer research with full-funnel campaigns to make Chime the most...
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Illumina jobs
Illumina
Staff Product Marketing Manager
San Mateo, CA
$165K-$227K / yr.
MARKETING Staff Product Marketing Manager (Req# IIC1452) in Foster City, CA. Resp to dvlp & execute on mktg plans with end goal of driving sfwr adoption & positioning sfwr & informatics offerings in end-to-end workflows. Telecommuting permitted. MS+2yrs...
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Tray.io jobs
Tray.io
Marketing - Senior Product Marketing Manager
San Francisco, CA
$150K-$200K / yr.
We believe in the power of AI and automation to unlock business potential At Tray.io, we build and deliver a unique low-code and AI-enabled automation platform that enterprises use to transform complex processes into scalable, adaptable workflows. Our...
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Aquent Talent
Product Marketing Manager
San Francisco, CA
$59-$65 / hr.
Our valued client in the Software industry is seeking a Product Marketing Manager for a 6 month opportunity. This is a fully remote role. PST timezone required. Responsibilities: Accomplishes marketing human resource objectives by recruiting, selecting...
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Splunk Inc. jobs
Splunk Inc.
Product Marketing Manager
San Francisco, CA
$136K-$156K / yr.
Minimum Requirements: Masters degree or foreign equivalent in Business Administration, Marketing or related field, and 2 years of experience in marketing-related occupation. Special Skills: Education or experience must include: 1) Marketing Strategy...
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Informatica LLC jobs
Informatica LLC
Product Marketing Manager
Redwood City, CA
$111K-$136K / yr. (est.)
Job Number: 36397 Position Title: Product Marketing Manager 5 Product Marketing Manager What's it like to wake up every day with purpose? Is it possible to know with certainty that what you do directly impacts the organization's mission and success? If you...
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Censys jobs
Censys
Product Marketing Manager
San Francisco, CA
about $175K / yr.
Censys knows the internet and cloud better than anyone else. Attack Surface Management provides customers with an attacker-centric view of all externally facing internet and cloud to extend visibility, prioritize, and remediate the most critical risk...
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psudo
Product Marketing Manager
San Francisco, CA
$88K-$108K / yr. (est.)
Other locations: Canada, London, India & Australia.Remote: OKJob role:We're on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product. Our ideal candidate is a passionate...
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Census jobs
Census
Product Marketing Manager
San Francisco, CA
$184K-$225K / yr. (est.)
About Census Census is the first Data Activation platform built on your warehouse. Sync 360° customer data to 150+ business tools today with Reverse ETL. Empower marketing teams to build dynamic audiences with a no-code segment builder.Census is how data...
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Sigma Computing jobs
Sigma Computing
Product Marketing Manager
San Francisco, CA
$150K-$175K / yr.
Sigma is looking for a senior product marketing manager who can plan, execute and deliver high-quality content for our key verticals - finance, healthcare, retail, and others. The ideal person will be a creative and passionate storyteller who specializes...
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Parallel Domain jobs
Parallel Domain
Product Marketing Manager
San Francisco, CA
$120K-$140K / yr.
At Parallel Domain, we believe that autonomous systems - from self-driving cars to contactless delivery drones - have the opportunity to drastically improve the quality of life for billions of people. That is why we love what we do: enabling our customers...
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Apartment List jobs
Apartment List
Product Marketing Manager
San Francisco, CA
$92K-$113K / yr. (est.)
At Apartment List, we're on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We've...
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City Innovate jobs
City Innovate
Product Marketing Manager
San Francisco, CA
$100K-$130K / yr.
City Innovate is a dynamic and forward-thinking technology company that is dedicated to transforming the way cities operate and improve the quality of life for urban residents. Our mission is to drive innovation and collaboration in the public sector by...
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Rockset jobs
Rockset
Product Marketing Manager
San Mateo, CA
$110K-$130K / yr.
ABOUT ROCKSET At Rockset, we've built the real-time analytics database for the world's data applications. Our team and technology come from a rich heritage, rooted in the experience of building massive scale data systems at the world's leading companies...
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ClickUp jobs
ClickUp
Product Marketing Manager
San Francisco, CA
$125K-$160K / yr.
ClickUp is the world's only all-in-one productivity platform that flexes to the way people want to work. It replaces all individual workplace productivity tools with a single, unified platform including project management, document collaboration...
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LatchBio
Product Marketing Manager
San Francisco, CA
$90K-$110K / yr. (est.)
Product Marketing Manager, bioinformatics The convergence of laboratory automation, high-throughput assays, and machine learning is moving the medium of biological discovery to silicon. At LatchBio, we are building the ubiquitous cloud platform to store...
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Alchemy jobs
Alchemy
Product Marketing Manager
San Francisco, CA
$147K-$180K / yr. (est.)
Our mission is to bring blockchain to a billion people. The Alchemy Platform is a world class developer platform designed to make building on the blockchain easy. We've built leading infrastructure in the space, powering over $105 billion in transactions...
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Alation jobs
Alation
Director, Product Marketing
Redwood City, CA
$172K-$210K / yr. (est.)
Due to its remote and hybrid culture, Alation conducts all of its interviewing and onboarding virtually. Big Data isn’t a problem. It’s an opportunity. At Alation, we help people find, understand, and trust data. So they not only excel in their work — they...
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Qualys jobs
Qualys
Senior Product Marketing Manager
Foster City, CA
$135K-$155K / yr.
Senior Product Marketing Manager page is loaded Senior Product Marketing Manager Apply locations Foster City time type Full time posted on Posted 30+ Days Ago job requisition id R0001006 Come work at a place where innovation and teamwork come together to...
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Madrona Venture Labs jobs
Madrona Venture Labs
Senior Product Marketing Manager
San Francisco, CA
$88K-$172K / yr.
About TaxBit Founded in 2018 by CPAs, tax attorneys, and software developers, TaxBit is establishing an entirely new category of business to enable widespread adoption of cryptocurrency and other digital assets. Our Software-as-a-Service (SaaS) platform...
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Culture Amp jobs
Culture Amp
Director of Product Marketing
San Francisco, CA
$200K-$250K / yr.
As our Director of Product Marketing you will work closely with leaders in sales, marketing, and product to align on how we get Culture Amp into the hands of our best-fit customers. You'll be influential across marketing, solutions architecture...
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Augmedix jobs
Augmedix
Senior Product Marketing Manager
San Francisco, CA
$145K-$195K / yr.
About Augmedix: Augmedix (Nasdaq: AUGX) delivers industry-leading, ambient medical documentation and data solutions to healthcare systems, physician practices, hospitals, and telemedicine practitioners. Augmedix is on a mission to help clinicians and...
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S32
Director of Product Marketing
San Francisco, CA
$178K-$213K / yr.
About Gusto Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San...
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Discussion about Product Marketing Manager

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Share your thoughts and ideas about Product Marketing Manager position with others in our community.
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What degree(s) do I need for Product Marketing Manager?
How does the typical work day look for a Product Marketing Manager?
How much experience do I need for Product Marketing Manager?
Do freelancers work as a Product Marketing Manager?
How hard is the interview process if you apply for a job as a Product Marketing Manager?
How do you get hired as a Product Marketing Manager?
Are the working conditions good if you work as a Product Marketing Manager?
I’m interested in working as a Product Marketing Manager, is it worth it financially?
Do people working as a Product Marketing Manager have any dress code to follow?
Do you see the demand growing for people working as a Product Marketing Manager?
Which colleges / universities would be the best if I want to be a Product Marketing Manager?
Do a lot of women work as a Product Marketing Manager?
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Sophie Hayes2 years ago
More men than women work as a Product Marketing Manager.
How old are people who work as a Product Marketing Manager?
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Sophie Hayes2 years ago
People working as a Product Marketing Manager are 30 old on average.
Do I need a lot of experience to be a Product Marketing Manager?
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Sophie Hayes2 years ago
You need 7 years of experience to work as a Product Marketing Manager.
Which industries does a Product Marketing Manager typically work in?
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Liam Brown2 years ago
Most typically work in the Manufacturing industry.
What kind of degree is needed to work as a Product Marketing Manager?
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Benjamin Gardner2 years ago
As a Product Marketing Manager you’ll probably need Bachelor of Science degree
Which company are you working for as a Product Marketing Manager?
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Liam Brown2 years ago
Working as a Product Marketing Manager it might be a good next step to work for AT&T, Facebook, Google, Microsoft Corporation and Salesforce
How long do you usually work as a Product Marketing Manager before changing to another position?
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Sophie Hayes2 years ago
A Product Marketing Manager typically changes positions after 4 years.
Is it frequent for people to switch companies and still work as a Product Marketing Manager?
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Sophie Hayes2 years ago
Getting experience working for multiple companies is typical for a Product Marketing Manager.
What occupations do people usually work in before becoming a Product Marketing Manager?
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Liam Brown2 years ago
Typical prior positions for a Product Marketing Manager are Product Manager, Marketing Manager or Director OF Marketing
Working as a Product Marketing Manager what job titles should I consider to switch to?
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Liam Brown2 years ago
Product Manager, Marketing Manager or Director OF Product Marketing are good next steps for a Product Marketing Manager
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