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Product Marketing Manager job

AvayaSanta Clara, CA
Avaya jobs

Company

Salary

Skills

Company Description

Avaya is a multinational technology firm that provides digital communication products, solutions, and services for businesses. The company offers unified communications and contact centers, cloud, and collaboration services. Avaya operates through two segments: solutions & products and services. The firm's products & solutions segment offers video & voice calling, messaging & employee collaboration, meetings & conferencing, communication platforms, and application developer products. Avaya's services segment is divided into Global support services, professional services, and enterprise cloud services. The company offers an open and extensible development platform so that customers and third parties can easily create custom application development for their unique requirements. Avaya was founded in 2000, and its headquarter is based in Durham, North Carolina, United States. The firm provides competitive pay packages, healthcare benefits, and other perks to its employees.

Job Description

We are looking for a  Senior Product Marketing manager to lead outbound marketing activities for Avaya’s portfolio of Unified Communications and Collaboration.  You will be responsible for go-to-market execution, product launches, thought leadership and sales enablement for specific services within the portfolio, targeting global enterprise and partner segments. 
For this role, you must be both a creative and quantitative thinker.  This person should also have a strong understanding of cloud communications and unified conferencing solutions
Short Description
Develop the product marketing plans and define the communications strategy and launches to deliver against the annual revenue plan that increases sales and grows market share
Develop compelling positioning and messaging that differentiates our unified communications solutions in the market, across all segments and buyer personas
Plan launches of new products and releases, manage the plan by collaborating with product management, sales and support teams
Work with creative services, digital services, and other teams to develop collateral including eBooks, presentations, whitepapers and infographics, and support integrated marketing campaigns
Ensure all relevant materials and content are maintained on Portals and company website
Work with customer facing activities including event, industry analyst updates and partner forums
Work with sales enablement activities for sales and channel partners and be the subject matter expert to deliver content

Long Description
Product Marketing experience in Enterprise Software (5-7 years) – industry background in telecoms and unified communications preferred
Experience positioning technical products to both technical and business buyers
Excellent content creation skills, ability to quickly understand technical concepts and translate these into customer benefits
Experience in developing go-to-market plans and competitive analysis
Excellent oral and written communication skills
Excellent content creation skills
BS / BA in Marketing, Communications or similar field
Education
Bachelor degree or equivalent experience

Estimated annual salary
$101,437
average
Minimum
$57,136
Maximum
$125,313

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Avaya

Type

Company - Private

Size

Large

Revenue

$2B to $5B

Location

4655 Great America ParkwaySanta Clara, CA, 95054and others

Founded

2000

CEO

Kevin Kennedy

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APS Senior ConsultantAvayaThornton, CO
ABOUT THE RESPONSIBILITIES• Build large complex unified communication solutions which match the customer’s production environment.• Write and execute disaster recovery test plans / test cases for these large complex solutions.• Break down large, complex...Read more
ABOUT THE RESPONSIBILITIES• Manage leads and opportunities; positioning Avaya’s UC, CC, CPaaS, Professional Services, and Alliance Vendor solutions with clients• Point of Contact for a set of strategic accounts, caring for renewal and refresh opportunities...Read more
ABOUT THE RESPONSIBILITIES• Manage leads and opportunities; positioning Avaya’s UC, CC, CPaaS, Professional Services, and Alliance Vendor solutions with clients• Develop strategic business plans territory and then execute that plan with the assistance of...Read more
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Short DescriptionResponsibilities:• Oversee Avaya OneCloud platform design and strategy for enhancing the customer & Partner experience across all digital touchpoints on the customer journey• Develop and maintain a product roadmap that has measurable...Read more
APS Principal ConsultantAvayaNew York, NY
About Avaya Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya Holdings Corp. (NYSE: AVYA). Avaya is shaping what's next for the future of work, with innovation and partnerships that...Read more

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About Avaya Avaya enables the mission critical, real-time communication applications of the world s most important operations. As a global leader in delivering superior communications experiences,Read more
Product Marketing ManagerAvayaSanta Clara, CA
We are looking for a Senior Product Marketing manager to lead outbound marketing activities for Avaya’s portfolio of Unified Communications and Collaboration. You will be responsible for go-to-marketRead more
About Avaya Job Information Job Code: 00273284 Job Family: Sales Job Function: Field Short Description THIS JOB DESCRIPTION IS EFFECTIVE ON FEBRUARY 1, 2016. An expert at creating sales expansionRead more
APS Senior ConsultantAvayaJefferson City, MO
About Avaya Avaya enables the mission critical, real-time communication applications of the world s most important operations. As a global leader in delivering superior communications experiences,Read more
Sales Specialist IIAvayaAlbany, NY
About Avaya Avaya enables the mission critical, real-time communication applications of the world s most important operations. As a global leader in delivering superior communications experiences,Read more
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