Public Relations Account Executive, Food & Beverage - New York, NY job

company building Bread & Butter PR location New York, NY

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Description

Skills

Benefits

Job openings

Job Description

Who we are:

bread & Butter is a hands-on communications company with a fondness for all things food, drink and travel. Started by two people with one vision - to fill a gap in a market that is missing a fresh, honest and innovative approach to communications - b&B partners with people, brands and destinations that continually challenge us to think big, but act small.

Why bread & Butter:

We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.

We’re Looking at You!

An Account Executive with bread & Butter is a whiz kid, go getter, and many-hat wearer who is ready to roll up your sleeves and get to work. You can’t get enough of being around restaurants, wine, food products, destinations or hotels and most likely have been a waiter, front desk clerk, line cook or oenophile in a past life. You are the account dynamo, helping meet client goals by building media relationships, crafting strong pitches and consistently offering creative and on-point deliverables. A proverbial eager beaver, you meet or beat deadlines, stay ahead of trends and always look for a new way to skin a cat. You like to go big – because going home isn’t an option. You’re learning to be a problem solver and you value the relationships you’re building with media and industry friends. An AE for bread & Butter should be thoughtful, creative, a strong writer, possess an almost obsessive attention to detail and is the first to get in the mix when helping means the chance to learn more.

Available Opportunity:

An Account Executive for bread & Butter is responsible for managing and answering the needs of the client on a daily basis. Account Executives will serve as representatives of the company and as liaisons between the company and the client. Account Executives report to the Account Supervisor.

Here’s What We Need:

  • 2+ years of Public Relations Agency or In-house experience required for this position

  • Possesses and knows how to build strong relationships with high-level local, regional and national online, print and broadcast media contacts important to clients.

  • A desire to learn and help our teams grow. How can we be better?

  • Appreciates the art of dotting I’s and crossing T’s. The devil is in the details.

  • Media junkie - there’s no such thing as reading/watching too much. Bonus points for pop culture acumen.

  • Showcases professionalism, punctuality and problem solving while maintaining a sense of humor.

  • Has the desire to dig deep into client goals to help secure meaningful and impactful press placements that drive business and make B&B invaluable to our clients and to media.

  • Loves to write, crafting tailored, effective media plans and pitches that are creative, thoughtful and help move clients toward their goals.

  • Be a resource for clients, joining the team on calls, in meetings and learning how to listen to your gut to stay on track.

  • Love of a fast-paced environment and the satisfaction of a busy yet productive day.

  • Flexibility and a desire for endless possibilities. B&B is a dynamic, ever-evolving company that sees every color beyond black and white.

  • Passion for networking, relationship building, helping with new business pitches, proposals and a general desire to win!

  • Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Say yes!

    Benefits of Having Our Cake & Eating it Too

  • We offer unlimited vacation, generous maternity and personal leave, work from home, Summer Fridays and time off for important events like birthdays and parent-teacher conferences.

  • We offer 401k, new business bonuses and a generous employee referral program.

  • We love celebrating, whether it’s Wine Wednesday or just Tuesday. We always enjoy an excuse to raise a glass.

  • Learning something new is our jam. We try to say, “Yes!” and we’ll figure it out. We offer extensive training, opportunities to expand your skillset and the ability to work in any office across the country.

  • We want you to be healthy – mentally, spiritually and physically. We offer generous medical, dental, and vision insurance, as well as the flexibility that comes with being a “little big” company.

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green circle info icon  This position is open. This job was posted on Wed Jan 12 2022 and expires on Fri Feb 11 2022.

Tasks

  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Design and edit promotional publications, such as brochures.
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
  • Assign, supervise, and review the activities of public relations staff.
  • Manage communications budgets.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Respond to requests for information about employers' activities or status.
  • Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
  • Develop, implement, and maintain crisis communication plans.
  • Formulate policies and procedures related to public information programs, working with public relations executives.
  • Produce films and other video products, regulate their distribution, and operate film library.
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
  • Observe and report on social, economic, and political trends that might affect employers.
  • Maintain company archives.
  • Manage in-house communication courses.

Skills

  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Coordination - Adjusting actions in relation to others' actions.
  • Persuasion - Persuading others to change their minds or behavior.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Service Orientation - Actively looking for ways to help people.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
  • Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
  • Time Management - Managing one's own time and the time of others.

Knowledge

  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Psychology - Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Work From Home
  • Vacation & Paid Time Off
  • Maternity & Paternity Leave
  • 401K Plan
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