Rakuten USA is an internet company that offers its specializations in e-commerce, card and payments, life and leisure support services, communications, energy, investment, sports, digital contents, insurance and affiliate securities. The company is headquartered in Setagaya-Ku. The company's mission is to provide various consumer and business-focused services, including e-commerce, e-reading, travel, banking, securities, portal and media, online marketing and professional supports. The company's vision is to become the largest e-commerce company in Japan and the third-largest e-commerce marketplace company worldwide. The company's core values are creativity, hard work, innovation, novelty, collaboration, teamwork, diversity, optimism, technology, and management. The company's employee benefits are support benefits like commuting fees, employee stock ownership scheme, free breakfast, lunch and dinner and club activities, and competitive salaries.
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