About the Company
Inspired by functional drinks from the Far East, Dietrich Mateschitz established Red Bull in the mid-1980s. He developed not only a new product but also a unique marketing concept and launched Red Bull Energy Drink in 1987 in Austria. Red Bull is a functional beverage that gives you wings wherever and whenever you need to reach greater heights. The beverage is appreciated globally by students, top athletes, highly demanding professions also during long drives. By the end of the year 2019, Red Bull has more than 12,736 people operating in more than 171 countries. The company firmly believes that its people are the essential ingredient that brings the Red Bull brand to life. The team at Rell Bull consists of dynamic and innovative individuals who bring their best feet forward to providing great products & experiences, growing the brand, and giving wings to people & ideas.
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