Headquartered in Boston, Massachusetts, Rue La La is an online store where membership is granted by invitation only. Online members can do the shopping and buy various brands and accessories among various other products that are suitable for both genders. The product sales are available for only a limited period of time, and membership is not paid, but free, and only by invitation. Founded in 2007, the company’s parent organization is Kynetic and its founders are Mark McWeeney and Ben Fischman and its subsidiaries include Gilt Groups and SmartBargains Inc. Rue La La has been in the business of online shopping for more than a decade and has an employee strength of more than 700, and the platform is open for online shopping 24/7.