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Salary and Benefits

Search Engine Marketing Manager
$56K-$69K / yr. (est.)
$57K
$62,990 / year
$69K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Search Engine Marketing Manager

What does a Search Engine Marketing Manager do?

As search engine marketing (SEM) managers, our job is to increase online search traffic for our organization’s website(s). We usually do this by setting up and optimizing paid advertising and optimizing website content, although the latter technically belongs to the search engine optimization (SEO) domain. We conduct keywords research and competitor analysis, and based on our findings we create campaigns that place our organization’s offerings in front of the targeted audience. We also track and report on campaign performance.

Core tasks:

  • performing market and keyword research
  • planning and executing paid search (PPC, pay-per-click) campaigns
  • tracking campaign performance
  • assisting in SEO
  • staying abreast of current digital marketing trends

Insights

How Many Years of Experience Do Professionals Need Before Becoming Search Engine Marketing Manager?
On average, people work 5-7 years in other positions prior to becoming a Search Engine Marketing Manager.
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Search Engine Marketing ManagerBoston, MA - 8 months ago
Well, maybe it's not that bad. I guess it gives you enough time to gather experience and become really good at what you do.
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Search Engine Marketing ManagerSeattle, WA - 8 months ago
🤬 That's ridiculous! Who has the patience to work for 5-7 years before moving up to become a Search Engine Marketing Manager?!
How Long Do Search Engine Marketing Manager Employees Typically Stay in Their Roles?
On average, Search Engine Marketing Managers works in this position for 1-3 years across multiple employers.
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SEO SpecialistSan Francisco, CA - 8 months ago
I get it. Employers want people who have worked at various places, but it's not easy to impress if we don't get enough time to prove ourselves and make meaningful contributions.
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Digital Marketing ManagerSeattle, WA - 8 months ago
😡 I've been building my career with the same employer for 5 years, whereas some people switch in just 1-3 years? That's not right, they can't possibly have the same level of expertise!
What Is the Job Hopper Score for Search Engine Marketing Manager Employees?
Frequent job changes in Search Engine Marketing Manager, indicating a willingness to change companies and roles more frequently.
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Marketing ConsultantHouston, TX - 8 months ago
🤔 Job changes within SEM management often signify a continuous hunt for new challenges. While it shows adaptability, is there a lack of job satisfaction?
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Student AdministrationBoston, MA - 8 months ago
whatever lol. do u even need experience for this job, i can totally do this with my eyes closed 😜

Career path

Path to job

Discover a Search Engine Marketing Manager's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Search Engine Marketing Manager typically studied at.
New York University
Penn State University

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Search Engine Marketing Manager Employees?
Gender ratio in Search Engine Marketing Manager position: 0.683819095477387 Male and 0.316180904522613 Female. Age ratio in Search Engine Marketing Manager position: 16-20: 4%, 21-30: 73%, 31-40: 19%, 41-50: 3%, 51-60: 1%, 60+: 0%. Search Engine Marketing Manager position is predominantly male (68.4%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Search Engine Marketing ManagerPhiladelphia, PA - 8 months ago
Don't you think we should be encouraging more women to join this field? Diversity in the workplace leads to better perspectives and ideas! 👭
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Search Engine Marketing ManagerSan Francisco, CA - 8 months ago
It's essential to create an inclusive environment in this field. Let's challenge these gender norms and strive for equality! 🚀

Workplaces

Who Are the Top Employers for Search Engine Marketing Manager?
Top employers of Search Engine Marketing Manager position: Horizon Media, Merkle, PMG Digital Advertising Agency. People who work in Search Engine Marketing Manager position most typically go on to work for the Horizon Media.
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Search Engine Marketing ManagerBoston, MA - 8 months ago
How can you only mention these three companies? There are so many other notable players in the market!
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Search Engine Marketing ManagerChicago, IL - 8 months ago
Horizon Media, no doubt, just has better marketing campaigns. It's all about visibility!
Horizon Media
Merkle
PMG Digital Advertising Agency
What Industries Does Search Engine Marketing Manager Typically Have Experience In?
Industry Background: The most typical industries of Search Engine Marketing Manager: Professional / Scientific / Technical, Information Technology, Manufacturing, Retail, Administrative & Support. Search Engine Marketing Manager employees most likely come from a Professional / Scientific / Technical industry background.
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Search Engine Marketing ManagerNew York City, NY - 8 months ago
Being a Search Engine Marketing Manager in NYC is intense! The competition is fierce, but the retail industry is thriving here. Get ready for fast-paced campaigns and skyrocketing ROI! 🏙
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Search Engine Marketing ManagerChicago, IL - 8 months ago
Ugh, this Search Engine Marketing Manager gig in Chicago is soul-sucking! The manufacturing sector is so dull, and I'm stuck optimizing keywords while my creative side withers away. 😒

Find your job as Search Engine Marketing Manager

Discussion about Search Engine Marketing Manager

Want to know more about Search Engine Marketing Manager position?
Share your thoughts and ideas about Search Engine Marketing Manager position with others in our community.
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Do a lot of women work as a Search Engine Marketing Manager?
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Isabella Holmes3 years ago
Mostly men choose this job, but women also choose this.
What is the typical age to work as a Search Engine Marketing Manager?
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Isabella Holmes3 years ago
The typical age is 28.
Is a Search Engine Marketing Manager considered to be a junior profession?
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Liam Brown3 years ago
You need 6 years of experience to work as a Search Engine Marketing Manager.
Which industries are highly likely to employ a Search Engine Marketing Manager?
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Isabella Holmes3 years ago
Professional / Scientific / Technical is the most probable for a Search Engine Marketing Manager to work in.
Is it encouraged to have a degree as a Search Engine Marketing Manager?
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Liam Brown3 years ago
A Bachelor of Arts degree could not hurt if you want to be a Search Engine Marketing Manager
Where are you working as a Search Engine Marketing Manager?
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Isabella Holmes3 years ago
Horizon Media, Merkle, PMG Digital Advertising Agency and Reprise Media employs the most people in the Search Engine Marketing Manager role.
How long do people usually work as a Search Engine Marketing Manager when they switch to another position?
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Benjamin Gardner3 years ago
A Search Engine Marketing Manager typically changes positions after 2 years.
How frequently people change companies if they work as a Search Engine Marketing Manager?
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Isabella Holmes3 years ago
It’s likely to work for multiple companies while holding the same title.
What jobs do people work in before becoming a Search Engine Marketing Manager?
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Isabella Holmes3 years ago
Most people come from SEM Specialist, Account Manager or Search Engine Marketing Specialist roles
What can be the next step in your career path from Search Engine Marketing Manager?
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Liam Brown3 years ago
Digital Marketing Manager, Paid Search Manager or Marketing Manager can be a good next step
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