As search engine marketing (SEM) managers, our job is to increase online search traffic for our organization’s website(s). We usually do this by setting up and optimizing paid advertising and optimizing website content, although the latter technically belongs to the search engine optimization (SEO) domain. We conduct keywords research and competitor analysis, and based on our findings we create campaigns that place our organization’s offerings in front of the targeted audience. We also track and report on campaign performance.
Core tasks:
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