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Salary and Benefits

SEM Specialist
$38K-$47K / yr. (est.)
$39K
$42,798 / year
$47K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About SEM Specialist

What does a SEM Specialist do?

As SEM Specialists, we are responsible for delivering Search Engine Marketing, and Content Marketing campaigns. Our role is often mentioned as an equivalent to SEO Specialists, but there is a huge difference between SEM and SEO (Search Engine Optimization). SEO is an organic method, while SEM is a paid one. Generally speaking, our duty is to attract traffic on platforms, generating more revenue. We mainly focus on blog posts and the content strategy of a blog, but we also create strategies for social media captions, descriptions, or any other product-related text. So we research and leverage SEO and SEM tools to create the ideal content. As using the appropriate keywords in a text increases ranking, we master keyword research tools and techniques. These include on-page optimization, or Google Analytics setup. Also, we monitor web analysis, SEO Analysis, and administer search engine software. Accordingly, monitoring trends and competitor activity are two of the most important duties of ours. Also, some of us contribute to linkbuilding campaigns, analyzing user engagement. We know how to entertain, engage, and educate customers.

Core tasks:

  • writing articles and posts
  • delivering editorial tasks
  • conducting content audits
  • analyzing consumer needs
  • producing SEO blog posts in WordPress or similar platforms
  • optimizing texts after the drafts have been written
  • managing editorial schedules
  • building style guides that represent the brand’s vision and mission

Insights

How Many Years of Experience Do Professionals Need Before Becoming SEM Specialist?
On average, people work 3-5 years in other positions prior to becoming a SEM Specialist.
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Graphic DesignerMiami, FL - 6 months ago
I can see why some prior experience could be beneficial. It helps you understand the bigger picture and have a well-rounded approach to SEM. 🎨
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Advertising ExecutiveAtlanta, GA - 6 months ago
As an Advertising Executive, I know the importance of having a diverse skill set and understanding different aspects of marketing. So, this stat doesn't surprise me at all. 😎
How Long Do SEM Specialist Employees Typically Stay in Their Roles?
On average, SEM Specialists works in this position for 1-3 years across multiple employers.
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Social Media ManagerChicago, IL - 6 months ago
🙄 It's not fair to judge SEM Specialists solely based on the number of job changes. Sometimes, they may need to explore different opportunities to find the right fit. Let's focus on their skills and results instead.
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Marketing AnalystHouston, TX - 6 months ago
ummm... i dontthink jumpin betwe jobs freq is a hug pblem? s long as em spes feinds ajob thot vy can prodict reuslts, isn't dat wat matters ta da industr?
What Is the Job Hopper Score for SEM Specialist Employees?
Moderate job changes in SEM Specialist, showing some career movement without excessive turnover.
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CopywriterHouston, TX - 6 months ago
always thought SEM Specialists were just glorified keyword stuffers 😴
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Business ConsultantMiami, FL - 6 months ago
As a business consultant, I'd advise SEM Specialists to diversify their skill set for better job stability 👨

Career path

Path to job

Discover a SEM Specialist's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a SEM Specialist typically studied at.
Michigan State University
Penn State University

Path after job

Community

Demographics

What Is the Age and Gender Ratio of SEM Specialist Employees?
Gender ratio in SEM Specialist position: 0.639409426462237 Male and 0.360590573537763 Female. Age ratio in SEM Specialist position: 16-20: 3%, 21-30: 88%, 31-40: 8%, 41-50: 1%, 51-60: 0%, 60+: 0%. SEM Specialist position is predominantly male (63.9%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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SEM SpecialistPhoenix, AZ - 6 months ago
Yikes, there's a real gender disparity here! Steps should be taken to attract and retain more women in SEM. 💪
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SEM SpecialistPhiladelphia, PA - 6 months ago
I find it remarkable how most SEM specialists are in their 20s or 30s. It's important not to limit opportunities based on age! 🚀

Workplaces

Who Are the Top Employers for SEM Specialist?
Top employers of SEM Specialist position: Adlucent, Cendyn, Expedia Group. People who work in SEM Specialist position most typically go on to work for the Adlucent.
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SEM SpecialistHouston, TX - 6 months ago
Semantic Expression Models? No, thanks! I'll stick with my digital marketing skills.
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SEM SpecialistMiami, FL - 6 months ago
Adlucent, Cendyn, Expedia Group? Isn't that just the same SEM Specialist jobs but at different companies? BORING!
Adlucent
Cendyn
Expedia Group
What Industries Does SEM Specialist Typically Have Experience In?
Industry Background: The most typical industries of SEM Specialist: Professional / Scientific / Technical, Information Technology, Manufacturing, Administrative & Support, Retail. SEM Specialist employees most likely come from a Professional / Scientific / Technical industry background.
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SEM SpecialistHouston, TX - 6 months ago
I've just started my journey as an SEM specialist, and I find it thrilling! The data-driven approach, the creative ad copy, and the thrill of seeing results in real-time make it all worth it. 😄
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SEM SpecialistMiami, FL - 6 months ago
As an SEM specialist, I face daily challenges with algorithm updates and fierce competition. It's not just about running ads online; it's about outsmarting your rivals and driving business growth. Let's dig deeper and master the craft! 💪

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Discussion about SEM Specialist

Want to know more about SEM Specialist position?
Share your thoughts and ideas about SEM Specialist position with others in our community.
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How balanced is the gender diversity among people working as an SEM Specialist?
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Liam Brown3 years ago
Mostly men choose this job, but women also choose this.
What is the typical age to work as an SEM Specialist?
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Benjamin Gardner3 years ago
26 is the average age of people working as an SEM Specialist.
Is an SEM Specialist considered to be a senior profession?
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Isabella Holmes3 years ago
You probably need around 4 years to work as an SEM Specialist
Which industries should an SEM Specialist consider working in?
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Sophie Hayes3 years ago
Professional / Scientific / Technical is the most probable for an SEM Specialist to work in.
Is a higher education needed as an SEM Specialist?
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Sophie Hayes3 years ago
Most people have a Bachelor of Arts degree
Which company employs the most people in the SEM Specialist role?
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Sophie Hayes3 years ago
It’s common for an SEM Specialist to work for Adlucent, Cendyn, Expedia Group, Merkle and Reprise Media
How long do people usually work as an SEM Specialist when they switch to another position?
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Isabella Holmes3 years ago
An SEM Specialist typically changes positions after 2 years.
How likely is it for people working as an SEM Specialist to switch companies still working as an SEM Specialist?
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Isabella Holmes3 years ago
an SEM Specialist is not a typical job hopper, but might change companies.
What jobs do people work in before becoming an SEM Specialist?
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Sophie Hayes3 years ago
Most people come from Marketing Intern or Search Engine Marketing Manager roles
What are the typical next steps for someone working as an SEM Specialist?
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Benjamin Gardner3 years ago
Search Engine Marketing Manager, Account Manager or Paid Search Manager are good next steps for an SEM Specialist
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