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Senior Associate, Media Analytics job

MerkleincBurbank, CA
Merkleinc jobs

Company

Salary

Job Description

Job Description

The Senior Associate will use in-depth knowledge in quantitative database marketing and an understanding of business processes to develop technical solutions for business issues. Serves as a resource within area of expertise and provide guidance to more junior team members; may lead small teams on a project basis.

Key Responsibilities :

Perform advanced analytics tasks, including but not limited to:

  • Predictive statistical models
  • Customer profiling
  • Segmentation Analysis
  • Test Design and Analysis
  • Data Analysis and Mining
  • Assists in determining quantitative methods for solving client issues
  • Assist in presenting ideas and findings to existing clients
  • Proactive and effective interaction with other internal groups throughout Merkle
  • Assist in evaluation and improvement of internal tools and processes

Key Skills:

  • Strong presentation skills required (PowerPoint)
  • Very strong Excel skills required (VBA not necessary)
  • Experience with SAS, Python and/or R required
  • Experience with SQL required
  • Excellent written and oral communication skills
  • Ability to discover hidden insights through advanced multi-variate data mining techniques on un-structured business problems
  • Ability to execute advanced analytic tasks (including but not limited to modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs
  • Ability to identify areas for process improvement, do independent research, develop innovative approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
  • Ability to create robust analytics solutions to optimize digital marketing
Qualifications
  • 2-3 years of experience applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc. to solve business problems
  • 2-3 years of experience in quantitative marketing arena, in database and/or digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts
  • Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; summarize key findings/insights
  • Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.
  • Contribute to innovation, process improvement, standardization
  • Deliver high quality analytical solutions on-time
  • Work effectively across teams to ensure client satisfaction
  • Bachelor s degree in Statistics, Economics or related field required; advanced degree preferred
Additional Information

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

All your information will be kept confidential according to EEO guidelines.

Job Location
I'm interestedPrivacy Policy
Estimated annual salary
$75,500
average
Minimum
$54,600
Maximum
$104,200

Job Filters

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Job Description The Media Planner will provide leadership to ensure clients needs and requirements are met. He/she will oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships. He/she...Read more
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Opportunities available for winter 2019 and spring 2020 graduates and recent alumni. Applicants must be currently authorized to work in the U. S. on a full-time basis. Employment-based visaRead more
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The Senior Associate will use in-depth knowledge in quantitative database marketing and an understanding of business processes to develop technical solutions for business issues. Serves as a resourceRead more
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