451 Agency is a Marketing & Advertising agency which was founded in 2004 and headquartered in Boston, MA. They have the vision to close the customer to the small as well as large businesses and brands through their marketing efforts and expertise. To serve the clients they engage their employees in the provision of different special services such as Creative Services, Content Marketing, Event Marketing and Management, Digital Marketing, Event Marketing, Experiential Marketing, and much more. They entice, enthuse, and appreciate the efforts of their employees and award them multitudes of employment benefits such as flexible payment methods, medical insurance, paid time off, and much more. They prefer to entertain creative, proactive, and enthusiastic candidates who can create a rapport with the clients and can give them a robust, workable, and easy solution for the expansion of the businesses. They recruit new employees in different domains such as social medial marketer, video editor, content producer, Digital Marketing & Advertising, and much more. They have 50 to 200 employees. Most of the employees live in the United States and graduate from the University of Massachusetts Boston.
Job Description Sr. Data Analyst, Agency Setting Mid-LevelReports to: VP, Digital Performance and AnalyticsRequired education: Bachelor s degree or higherRequired experience: 3+ yearsOffice location: Boston s North EndClient-facing: NoWhat will you be doing as a Data Analyst? Derive, track, report on key performance indicators across a number of client accounts Identify why accounts are, or are not hitting their goals to further optimize accounts Own the data feeds across multiple accounts and platforms Implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM, Conversant, Sizmek) Aggregation of data from various sources (including but not limited to: site analytics, third party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards Quality assurance of data throughput throughout the life of a campaign, including ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in market Data review and analysis, as well as presentation of findings to internal teams and/or clients Serving as the subject matter expert for reporting/visualization platforms from both data aggregation and data visualization standpoints Supporting the overall Analytics vision for the agency, including ongoing refinement of processes, tools, and templates Coach junior analytics team membersWhat are our requirements for the ideal Data Analyst candidate? Hands-on experience with Power BI, Tableau, Datorama, etc. Experience with web site analytics (Google, Adobe), online ad platforms (Google Ads, Facebook, etc) Python, R, SQL Proficient in Excel, Google Sheets (including custom scripting) Interest in applied analytics Your work will help our clients realize their marketing goals! Detail-oriented and well organized Strong qualitative and quantitative skills Strong communication skills (written & verbal) Ability to manage timelines and multitask across a variety of projects Ability to work independently as well as part of a team