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Salary and Benefits

Senior Digital Marketing Specialist
$53K-$65K / yr. (est.)
$54K
$59,679 / year
$66K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Senior Digital Marketing Specialist

What does a Senior Digital Marketing Specialist do?

As Senior Digital Marketing Specialists, we lead the marketing campaigns of a firm’s services, products, and brand. As we reinforce brand awareness, our work helps to increase our organization’s presence and influence. We define and create marketing acquisition efforts. We lead experience testing and optimization throughout the paid funnel with attention to ad creative, ad placement, and landing page experience. Moreover, we plan, execute, and manage crowdfunding campaigns. Basically, we collaborate with Digital Marketing Specialists, and the marketing department. Also, we work together with Data Analysts to ensure channel acquisition forecasts meet demand plans.

Core tasks:

  • manage display advertising, SEO, website, and paid social
  • research and identifying trends
  • write reports daily, weekly, or monthly on campaign performance
  • monitor competitors
  • analyze metrics
  • develop campaign budgets
  • liaise with advertising experts
  • explore innovative strategies
  • oversee digital marketing projects
  • communicate with management on project development

Insights

How Many Years of Experience Do Professionals Need Before Becoming Senior Digital Marketing Specialist?
On average, people work 7+ years in other positions prior to becoming a Senior Digital Marketing Specialist.
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Senior Digital Marketing SpecialistSan Francisco, CA - A year ago
This is why I love this industry! It's about gaining experience and mastering your craft. 💪
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Senior Digital Marketing SpecialistMiami, FL - A year ago
I've been at it for 5 years and still not a senior. This feels like a punch in the gut. 😢
How Long Do Senior Digital Marketing Specialist Employees Typically Stay in Their Roles?
On average, Senior Digital Marketing Specialists works in this position for 3-5 years across multiple employers.
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Sales RepresentativeHouston, TX - A year ago
As a Sales Rep, I value adaptability and finding the ideal person for each job. Experience in multiple companies can bring refreshing perspectives! 💪
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Marketing InternPhiladelphia, PA - A year ago
from my perspective, shouldn't we focus on skills rather than years? every opportunity counts and not everyone stays in one job for a long time. 🤷
What Is the Job Hopper Score for Senior Digital Marketing Specialist Employees?
Moderate job changes in Senior Digital Marketing Specialist, showing some career movement without excessive turnover.
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Advertising CopywriterHouston, TX - A year ago
I'm sorry, but this infographic doesn't reflect the reality for Advertising Copywriters in many parts of the country. A more comprehensive study would be required to gain accurate insights on job changes.
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Social Media InternSan Francisco, CA - A year ago
hey, is there any advice you can give us junior folks following this career path? 🤔

Career path

Path to job

Discover a Senior Digital Marketing Specialist's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Senior Digital Marketing Specialist typically studied at.
Arizona State University-Tempe
Ohio University-Eastern Campus

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Senior Digital Marketing Specialist Employees?
Gender ratio in Senior Digital Marketing Specialist position: 0.494645588985212 Male and 0.505354411014788 Female. Age ratio in Senior Digital Marketing Specialist position: 16-20: 1%, 21-30: 71%, 31-40: 21%, 41-50: 5%, 51-60: 2%, 60+: 0%. Senior Digital Marketing Specialist position is predominantly female (50.5%) with the largest age group being 21-30 years old, followed by 31-40 years old.
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Senior Digital Marketing SpecialistPhoenix, AZ - A year ago
ageism at its finest!!! what about people 60 and above? 🤬
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Senior Digital Marketing SpecialistPhiladelphia, PA - A year ago
that 71% belonging to age group 21-30 must be college grads with no experience! 😤

Workplaces

Who Are the Top Employers for Senior Digital Marketing Specialist?
Top employers of Senior Digital Marketing Specialist position: Centro, Logical Position, Naked Lime. People who work in Senior Digital Marketing Specialist position most typically go on to work for the Centro.
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Senior Digital Marketing SpecialistBoston, MA - A year ago
Logical Position? More like Illogical Position. It's a company where creativity goes to die.
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Senior Digital Marketing SpecialistSan Francisco, CA - A year ago
I can't believe people actually consider working at Naked Lime. They have no innovative ideas whatsoever.
Centro
Logical Position
Naked Lime
What Industries Does Senior Digital Marketing Specialist Typically Have Experience In?
Industry Background: The most typical industries of Senior Digital Marketing Specialist: Professional / Scientific / Technical, Information Technology, Manufacturing, Retail, Finance & Insurance. Senior Digital Marketing Specialist employees most likely come from a Professional / Scientific / Technical industry background.
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Senior Digital Marketing SpecialistChicago, IL - A year ago
The constant evolution of digital marketing techniques keeps this industry exciting and challenging. It takes a lot of adaptability to stay relevant in this field. 💪
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Senior Digital Marketing SpecialistHouston, TX - A year ago
I've been in this industry for years, and I'm still annoyed by the lack of standardized qualifications. Anyone with a computer thinks they can be a digital marketer! 😒

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Discussion about Senior Digital Marketing Specialist

Want to know more about Senior Digital Marketing Specialist position?
Share your thoughts and ideas about Senior Digital Marketing Specialist position with others in our community.
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What is the women/men ratio in the job of Senior Digital Marketing Specialist?
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Liam Brown3 years ago
The women/men ratio is well balanced.
What is the typical age to work as a Senior Digital Marketing Specialist?
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Benjamin Gardner3 years ago
People working as a Senior Digital Marketing Specialist are 29 old on average.
Is a Senior Digital Marketing Specialist considered to be a junior profession?
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Benjamin Gardner3 years ago
7 years of experience is needed on average for a Senior Digital Marketing Specialist.
Which industries have a lot of people working in Senior Digital Marketing Specialist roles?
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Sophie Hayes3 years ago
Most typically work in the Manufacturing industry.
Do I need a degree to work as a Senior Digital Marketing Specialist?
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Benjamin Gardner3 years ago
As a Senior Digital Marketing Specialist you’ll probably need Bachelor of Arts degree
Which company is likely to have openings for Senior Digital Marketing Specialist positions?
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Liam Brown3 years ago
If you are a Senior Digital Marketing Specialist you should definitely apply for Centro, Logical Position, Naked Lime, Thermo Fisher Scientific and Townsquare Interactive
How long do you usually work as a Senior Digital Marketing Specialist before changing to another position?
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Isabella Holmes3 years ago
4 years is the typical lifespan for a Senior Digital Marketing Specialist.
How frequently people change companies if they work as a Senior Digital Marketing Specialist?
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Benjamin Gardner3 years ago
A typical Senior Digital Marketing Specialist might work for one or two companies.
From which job titles people come from to work as a Senior Digital Marketing Specialist?
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Sophie Hayes3 years ago
Typical prior positions for a Senior Digital Marketing Specialist are Digital Marketing Specialist
Working as a Senior Digital Marketing Specialist what job titles should I consider to switch to?
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Benjamin Gardner3 years ago
Digital Marketing Manager or Marketing Manager are good next steps for a Senior Digital Marketing Specialist
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