Senior Digital Media Manager job

MerkleincNew York, NY
Merkleinc jobs

Company

Job Description

Job Description
  • Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
  • Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
  • Work with mass media specialists in developing and delivering integrated media plans
  • Build training materials and best practice documentation
  • Leverage first party data for targeting and insights
  • Oversee the work of multiple specialists, train technical knowledge and manage workflow. Provide strategic guidance and oversight
  • Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI s and proactively managing campaign execution
  • Responsible for overseeing client pacing & performance across digital media portfolio
  • Recommend forward thinking strategies and innovations
  • Consult and work with other cross-channel leaders for seamless execution
  • Work with the data teams to provide analytical insights to the client
  • This position reports to the Associate Director or Director, Media Services
Qualifications
  • 5-7+ years' experience working in the digital media buying & planning space, including Connected TV, with focus a on programmatic strategy and execution
  • Must have in-platform execution experience pulling the levers in DSP platforms (i. e. Google s DoubleClick Bid Manager, Google Preferred, Amazon AAP, TubeMogul, MediaMath, One by AOL, Facebook Ads Manager)
  • Experience against various media buying strategies; self-service, managed buyer, partner negotiations
  • BONUS: Experience with traditional media buying for Brand media
  • Experience with linear and addressable TV planningand buying as well as mass media planning tools(like Xpert, Nielsen Media Imapct)
  • Must love and be curious about data analytics and how that affects the bottom line
  • Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
  • Experience with digital ads trafficking is required (Atlas, DCM, MediaMind)
  • BONUS: Experience with Paid Social platforms like Facebook Power Editor & Twitter
  • Bachelor s degree from an accredited college or university
  • Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
  • Self-motivated, but also can work well in a team
  • Ability to proactively organize daily tasks
  • Keen problem-solving and troubleshooting abilities
  • Drive, ability to manage details, meticulousness
  • Enthusiasm for the future of brand advertising on the web and building that future with us
  • Willingness to travel 5%
Additional Information

Merklefosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

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Posted Information This position is open.This job was posted on Wed Sep 04 2019 and expires on Fri Oct 04 2019.

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