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Senior Director of Healthcare/PBM Marketing B2B Insights job

Aetna, a CVS Health CompanyHartford County, CT
Aetna, a CVS Health Company jobs




Company Description


Job Description

Job Description Do you want to help shape the future of healthcare at a highly innovative Fortune 8 company? Join us and lead insights development and advisory across our client-facing lines of business. Your impact will be great By developing new and deeper insights into plan sponsors, providers, and distribution partners (brokers and consultants), you and your team will elevate our game, develop health benefits and member care experiences that better meet the needs of patients and plan sponsors, and hold CVS Health to a high standard of performance. Postion Summary: Sr. Director, is responsible for all insights related to our PBM (pharmacy benefits management), Aetna s Commercial business (employer-sponsored health plans), and Office of the Consumer (a team dedicated to improving the Aetna member experience). Quality leadership skills are critical as you lead and inspire a team of approximately 13 experienced insights professionals, including agency-trained planners and market research professionals. You will work within the Enterprise Insights team, functioning as part of a community of insights professionals who not only help each other, but are also passionate about the future of retail, healthcare, and the voice of the customer. You will have regular contact with SVPs, VPs and line executives in the business; sales, and marketing, and exposure to direct collaboration with C-level leaders. The insights and recommendations your team generates will impact the insurance and healthcare experience of tens of millions US consumers as well as plan sponsors and distribution partners. This group oversees and executes research projects with a seven figure annual budget. Team members are primarily located in Woonsocket, RI, Hartford, CT, New York, NY and Scottsdale, AZ. Fundamental Components included but are not limited to: Be an indispensable strategic partner to senior leaders in our PBM and Aetna s commercial business, by applying deep knowledge of the business, category, and human behavior to synthesize impactful insights that inspire innovative solutions to drive business results Relentlessly work to ensure we are uncovering, sharing, and highlighting the right insights to influence key business decisions including sales, service, and product development strategies and plans Nurture and grow a team of recognized strategic partners for the business and marketers Serve on leadership team of the Enterprise Insights group, helping to evolve quality of the work we do across the Enterprise and collaborating with other Insights leaders to manage the team effectively Qualifications Requirements/Must Have''s and Preferences: 15 years experience preferred, but 10 years at the minimum Consulting Experience IS REQUIRED Must have 5 years of experience working in the health plans industry, ideally in Commercial healthcare insurance and / or PBM Some PBM experience, and a strong understanding of the PBM economic and business model, is required Must be highly experience and fluent in market research (e.g., qual and quant methodologies, research data analysis) Education Required: Bachelor''s degree required OTHER REQUIRED SKILLS: In order of importance, list specific skills or talents that a qualified incumbent should possess Proven track record as a trusted strategic advisor to senior-level leaders who make significant business decisions Experience with product development and / or improving customers / member experience Strong storytelling skills and ability to construct persuasive, clear arguments based on objective insights and logic Experience synthesizing truly impactful insights based on deep understanding of the operational and economic realities of the business Ability to share a compelling vision and champion individual projects, leveraging excellent oral and written presentation skills and effective stakeholder management, including senior executives Track record as a mentor / coach, able to develop and inspire mid-level and junior staff Experience managing teams, with a track record of nurturing team members and a low attrition rate. Must have experience managing 8 people at once; ideally more, over a number of years Strong project management skills, including successful budget management, procurement, and seamlessly bridging internal team members and vendor partners. Proven success articulating a vision for change and making it a reality, ideally within a large organization Strong storytelling skills - the ability to review a presentation and spot inconsistencies in data, story, formatting is essential. PowerPoint and document management skills are a plus; careful, thorough work is table stakes LI-SLT1

by Jobble

Estimated annual salary


  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.


  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.


  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Aetna, a CVS Health Company


Company - Public




Multiple locations



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