Senior Manager, Advertising Analytics job

World Wrestling Entertainment jobs

Company

Salary

Company Description

WWE is a publicly traded (NYSE: WWE), integrated media organization and recognized leader in global entertainment with more than 700 employees whose mission is to put smiles on people’s faces. WWE’s PG, family-friendly programming is broadcast in more than 170 countries and 35 languages and reaches more than 650 million homes worldwide.

WWE’s operations are organized around four lines of business – Media Division, comprised of WWE Network, Television, Home Entertainment and Digital Media; Live Events; Consumer Products Division, comprised of Licensing, Venue Merchandise and WWEShop; and WWE Studios.

Job Description

Senior Manager, Advertising Analytics

The SeniorManager, Advertising Analytics will support internal stakeholders through quantitative analytics relating to WWE’s digital advertising operations. This will include reporting and analysis, developing data visualizations and interactive dashboards, assisting in the development of WWE’s enterprise data platform, and supporting business decisions with data-driven insight.

Key Responsibilities:

  • Work with various stakeholder groups, including Sales, Ad Operations, Finance, Product and Technology to understand business objectives and inform advertising analytics learning agenda
  • Create and maintain weekly and monthly reports for measuring performance; conduct ad hoc and deep dive analyses to derive insights and recommendations
  • Assist in the development of KPIs, automated interactive dashboards, and forecasting models for advertising business
  • Partner with Data Technology to manage requirements, data collection, data quality, structuring, and blending of data from multiple tools and sources in WWE’s enterprise data platform to meet analytical needs
  • Leverage data to guide Sales and Strategy Leadership to maximize inventory yield and to achieve annual revenue targets across owned and 3rd party platforms
  • Partner with other Data Analytics teams and shared resources to produce collaborative strategic insights

Essential Qualifications:

  • Bachelor degree with analytical focus (e.g., business administration, marketing, statistics, economics, engineering, computer science, etc.)
  • Minimum of 4-5 years’ work experience in a data analytics and/or data science role (for/with a digital publisher, agency, or ad technology company preferred)
  • Solid understanding of the fundamentals of digital advertising including ad sales, ad operations, ad serving technology, inventory yield, and revenue optimization
  • Proficiency in analyzing and interpreting data from platforms such as DFP and Google Analytics; experience with YouTube Analytics preferred
  • Highly Proficient in SQL (e.g. Redshift, BigQuery)
  • Experience with Business Intelligence and Visualization tools (e.g. Tableau, Looker, Qlik)
  • Proficiency in building, maintaining, and validating Excel reports and models
  • Ability to synthesize complex qualitative and quantitative data and communicate relevant insights and recommendations using data visualization
  • Strong organizational skills; ability to handle multiple concurrent projects and work independently
  • Strong written and verbal communication skills, including the ability to communicate clearly and confidently with internal stakeholders

Other Relevant Experience (a plus):

  • Consumer web/mobile, online/mobile gaming, social, and/or OTT content analytics experience
  • Experience with social media platform analytics/APIs, DMP platforms and/or digital 3rd party measurement tools (e.g., comScore, Nielsen, Dynamic Logic)
  • Experience with statistical and/or big data programming languages such as R, Python, Hive, Spark, SPSS, SAS
  • Basic technical knowledge of Coding/HTML (e.g., to help QA ads and ad tagging)

_

WWE is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. WWE does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. WWE also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws. For information about Privacy and Information Security for WWE employment candidates, please review our Candidate Privacy Policy. For information regarding Terms and Conditions for this and other WWE websites, please review our Terms and Conditions of Use.

WWE is a publicly traded (NYSE: WWE), integrated media organization and recognized leader in global entertainment with more than 800 employees. Our mission is to put smiles on people’s faces. WWE’s PG, family-friendly programming is broadcast in more than 180 countries and 20 languages and reaches more than 800 million homes worldwide.

WWE’s operations are organized around four lines of business – Media Division, comprised of WWE Network, Television, Home Entertainment and Digital Media; Live Events; Consumer Products Division, comprised of Licensing, Venue Merchandise and WWEShop; and WWE Studios.

The award winning WWE Network, is the first-ever direct-to-consumer premium network that includes 24/7 scheduled programming, all live pay-per-views and nearly 10,000 hours of video-on-demand content. The WWE Network has more than 1.5 million subscribers and a 90% satisfaction rate. Monday Night Raw on USA Network is the longest-running, weekly episodic program in U.S. primetime TV history and is celebrating its 25th anniversary this year. In addition to our flagship programming Monday Night Raw and SmackDown Live, that air live every Monday and Tuesday nights on USA Network, WWE’s popular reality series’ Total Divas & Total Bellas air on E!.

WWE is a global leader in social and digital media with more than 825 million social media followers. WWE is the #2 most viewed channel in the world and the #1 sports channel on YouTube. WWE trends on Twitter every week, 52 weeks per year and John Cena, one of our most popular Superstars, is the #1 active American athlete on Facebook.

The WWE App has been downloaded more than 37 million times and WWE.com has nearly 12 million unique visitors each month. Our content strategy keeps our fans, the WWE Universe, engaged in our characters and storylines across multiple platforms and enables them to connect with us anytime, anywhere, on any device.

Partnerships with Nickelodeon, Warner Bros., Facebook, Twitter, Google, ESPN and Hulu have also further enhanced WWE’s reach and engagement with our passionate fan base.

WWE is committed to leveraging the power of its brand and platforms to help address important social issues worldwide including diversity and inclusion, education and military support as well as providing hope to those in need. Through partnerships with Special Olympics, Make-A-Wish, Susan G. Komen, The V Foundation, Ad Council, GLAAD, First Book, Hire Heroes USA and USO Metro, WWE supports programs and initiatives that positively impact children and families around the world. 

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Estimated annual salary
$125,504
average
Minimum
$95,112
Maximum
$163,088

World Wrestling Entertainment

Type

Company - Public

Size

501-1000

Revenue

$500M to $1B

Location

Multiple locations

Industry

Arts/Entertainment/Publishing
Computer/Internet
Hospitality/Travel

Founded

1952

CEO

Vince McMahon

Job Filters

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