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Senior Marketing Analyst, Customer Marketing job

Sallie MaeBrookside, DE
Sallie Mae jobs

Company

Skills

Benefits

Company Description

Sallie Mae is a company created with great purpose. We provide loans. But what separates us from any other financial institution is that we have a why. We have a purpose. We make the dream of higher education a reality. We do it by being a resource for families who want to save, plan, and pay for college. Our vision, to be a trusted financial partner, inspires us to explore new ways to serve our customers every day. No matter what position you hold at Sallie Mae, you'll have a role in moving us toward that vision.

Over the last 40 years, Sallie Mae has helped more than 34 million Americans pay for college. The same passion we have for helping customers is applied to helping our employees achieve professional and personal growth. With a wide range of opportunities available, we invite you to join our growing team and help students make their dreams of higher education a reality.

Job Description

Senior Marketing Analyst, Customer Marketing

Newark - Continental, DE

Who we are:

Sallie Mae is proud to help Americans aspiring to create the life they wantwhether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skillsyoure in the right place.

What Youll Contribute:

As the Customer Marketing Analyst, you are responsible for marketing

activities targeting existing Sallie Mae customers on our owned website to

support private student loan sales and other business lines, in addition to

developing strategies and tactics across all customer marketing channels.

This includes working with the extended Channel, Product, Analytics, Web

Strategy teams to implement tactics, ensuring compliance at all steps in

addition to creative best practices and optimal customer experience. You

will act as the day-to-day contact with creative agencies including

developing creative briefs and managing the creative approval process,

ensuring all timelines and budgets are met. You must be a motivated

self-starter, an effective communicator, and have demonstrated experience

in marketing project management, marketing campaign execution and working

cross-functionally with other teams to meet business goals.

What You'll Do:

40% - Project Management

  • Develop creative briefs and manage project timelines

  • Identify tactics and opportunities to increase existing customer loanvolume

  • Manage content creation and implementation of targeted web assetswithin owned website

  • Serve as marketing tactical point of contact for internal stakeholders

25% - Compliance

  • Maintain appropriate approval documentation for all marketing tactics

  • Develop (as needed) policy and procedure documentation

15% - Marketing Messaging Execution

  • Ensure creative effectively addresses the target audience

  • Promote marketing offers to drive increased response

  • Refine creative messaging based on winning messages

10% - Analysis/Reporting

  • Monitor campaigns to maximize performance

  • Compile weekly, monthly and quarterly campaign performance reports

  • Ensure results meet efficiency and channel objectives

10% - Budget Responsibilities

  • Maintain project budgets to ensure programs remain on budget andprofitable

  • Secure and manage POs and invoices for programs

Required Qualifications:

What Youll Bring:

  • Bachelors Degree Preferred area of study in Marketing/Business Admin(or related field)

  • 3 5 years of relevant work experience

  • Digital experience including web banners and landing pages, includingdevelopment of new assets and channel performance and optimization

  • Excellent organizational and project management skills (attention todetail, project management, handling multiple priorities, managingtight timelines)

  • Experience managing a direct to consumer marketing campaign includingwriting a creative brief and coordinating the development of marketingmaterials

  • Critical thinker with the ability to introduce process improvements

  • Demonstrated ability to influence and collaborate with peers, leadersand business partners

  • Proficient with all Microsoft applications such as PowerPoint, Excel,Outlook, and Word

  • Financial Services marketing/advertising experience

  • Experience working in an Agile workplace

What You'll Get at Sallie Mae:

  • Comprehensive Compensation and Healthcare Benefits (Medical, Dental, Vision plans)

  • Financial Well-being : 401(k) company match, employee stock purchase plan, and basic life insurance and short-term disability are provided to employees at no cost

  • Work/Life Balance : Paid time off, time off to volunteer, and tuition reimbursement. In addition, after 6 months of employment, primary caregivers receive 12 weeks of 100% fully paid time off and secondary caregivers are eligible for 4 weeks of 100% fully paid time off, for birth or adoption

  • Wellness : Fitness centers/gym subsidies, free Fitbits with step challenges, and wellness education

REQ ID: 660

Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click here. EEO is the Law Supplement. Click here to view the U.S. Pay Transparency Policy.

TASKS

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Life InsuranceHealth InsuranceVision Insurance
401K PlanVacation & Paid Time OffDisability Insurance
Employee Stock Purchase PlanDental InsuranceTuition Assistance

Sallie Mae

Type

Company - Public

Size

1001-5000

Revenue

$1B to 2B

Location

Multiple locations

Industry

Insurance
Banking/Mortgage
Accounting/Finance
More...

Founded

1972

CEO

Raymond J Quinlan

Job Filters

Senior Technical Architect, Cloud EngineeringIndianapolis, INWho we are:Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments...Read more
Manager, Internal AuditSallieMaeNewark, DE
Manager, Internal AuditNewark - Continental, DEWho we are:Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across the...Read more
GM, Strategic PartnershipsSallieMaeNewark, DE
GM, Strategic PartnershipsNewark - Continental, DEWho we are:Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across...Read more
Business Analyst, SeniorSallie MaeNewark, New Jersey
Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first...Read more
Director, Web AnalyticsSallie MaeNewark, New Jersey
Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first...Read more

Closed Job Filters

Facility CoordinatorSallie MaeBear, DE
Facility Coordinator New Castle - Christiana, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they wantwhether that means helping them make college happen, orRead more
Compensation AnalystSallie MaeNewark, DE
Compensation Analyst Newark - Continental, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or somethingRead more
ManagerSallie MaeNewark, DE
**Customer Experience Project Manager** **Req ID** R01944 **Description** **Sallie Mae** is proud to help Americans aspiring to create the life they want\-\-whether that means helping them makeRead more
Credit Card Project ManagerSallie MaeNewark, DE
" Return to Search Results Title Credit Card Project Manager Req ID S01749 Description Sallie Mae is proud to help Americans aspiring to create the life they want--whether that means helping them makeRead more
Senior Database AdministratorSallie MaeIndianapolis, IN
Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across theRead more
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