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Senior Marketing Analyst, Customer Marketing job

Sallie MaeNewark, DE
Sallie Mae jobs

Company

Skills

Benefits

Company Description

Sallie Mae is a company created with great purpose. We provide loans. But what separates us from any other financial institution is that we have a why. We have a purpose. We make the dream of higher education a reality. We do it by being a resource for families who want to save, plan, and pay for college. Our vision, to be a trusted financial partner, inspires us to explore new ways to serve our customers every day. No matter what position you hold at Sallie Mae, you'll have a role in moving us toward that vision.

Over the last 40 years, Sallie Mae has helped more than 34 million Americans pay for college. The same passion we have for helping customers is applied to helping our employees achieve professional and personal growth. With a wide range of opportunities available, we invite you to join our growing team and help students make their dreams of higher education a reality.

Job Description

Senior Marketing Analyst, Customer Marketing

Newark - Continental, DE

Who we are:

Sallie Mae is proud to help Americans aspiring to create the life they want whether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skills you re in the right place.

What You ll Contribute:

As the Customer Marketing Analyst, you are responsible for marketing
activities targeting existing Sallie Mae customers on our owned website to
support private student loan sales and other business lines, in addition to
developing strategies and tactics across all customer marketing channels.
This includes working with the extended Channel, Product, Analytics, Web
Strategy teams to implement tactics, ensuring compliance at all steps in
addition to creative best practices and optimal customer experience. You
will act as the day-to-day contact with creative agencies including
developing creative briefs and managing the creative approval process,
ensuring all timelines and budgets are met. You must be a motivated
self-starter, an effective communicator, and have demonstrated experience
in marketing project management, marketing campaign execution and working
cross-functionally with other teams to meet business goals.

What You'll Do:

40% - Project Management
  • Develop creative briefs and manage project timelines
  • Identify tactics and opportunities to increase existing customer loan
    volume
  • Manage content creation and implementation of targeted web assets
    within owned website
  • Serve as marketing tactical point of contact for internal stakeholders
25% - Compliance
  • Maintain appropriate approval documentation for all marketing tactics
  • Develop (as needed) policy and procedure documentation
15% - Marketing Messaging Execution
  • Ensure creative effectively addresses the target audience
  • Promote marketing offers to drive increased response
  • Refine creative messaging based on winning messages
10% - Analysis/Reporting
  • Monitor campaigns to maximize performance
  • Compile weekly, monthly and quarterly campaign performance reports
  • Ensure results meet efficiency and channel objectives
10% - Budget Responsibilities
  • Maintain project budgets to ensure programs remain on budget and
    profitable
  • Secure and manage POs and invoices for programs
Required Qualifications:

What You ll Bring:
  • Bachelor s Degree Preferred area of study in Marketing/Business Admin
    (or related field)
  • 3 5 years of relevant work experience
  • Digital experience including web banners and landing pages, including
    development of new assets and channel performance and optimization
  • Excellent organizational and project management skills (attention to
    detail, project management, handling multiple priorities, managing
    tight timelines)
  • Experience managing a direct to consumer marketing campaign including
    writing a creative brief and coordinating the development of marketing
    materials
  • Critical thinker with the ability to introduce process improvements
  • Demonstrated ability to influence and collaborate with peers, leaders
    and business partners
  • Proficient with all Microsoft applications such as PowerPoint, Excel,
    Outlook, and Word
  • Financial Services marketing/advertising experience
  • Experience working in an Agile workplace
What You'll Get at Sallie Mae:
  • Comprehensive Compensation and Healthcare Benefits (Medical, Dental, Vision plans)
  • Financial Well-being: 401(k) company match, employee stock purchase plan, and basic life insurance and short-term disability are provided to employees at no cost
  • Work/Life Balance: Paid time off, time off to volunteer, and tuition reimbursement. In addition, after 6 months of employment, primary caregivers receive 12 weeks of 100% fully paid time off and secondary caregivers are eligible for 4 weeks of 100% fully paid time off, for birth or adoption
  • Wellness: Fitness centers/gym subsidies, free Fitbits with step challenges, and wellness education

TASKS

  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
  • Measure and assess customer and employee satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
401K PlanDisability InsuranceTuition Assistance
Vision InsuranceHealth InsuranceDental Insurance
Vacation & Paid Time OffEmployee Stock Purchase PlanLife Insurance

Sallie Mae

Type

Company - Public

Size

1001-5000

Revenue

$1B to 2B

Location

300 Continental Dr.Newark, DE, 19713and others

Industry

Insurance
Banking/Mortgage
Accounting/Finance
More...

Founded

1972

CEO

Raymond J Quinlan

Job Filters

Business Analyst IISallie MaeNewark, DE
What You’ll Contribute: This position will be responsible for the configuration, ongoing maintenance, and enhancement of our conversational interface. The incumbent will be responsible for the overall success of the solution being developed or enhanced and...Read more
Digital Marketing Manager-Credit Card Newark - Continental, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they want-whether that means helping them make college happen, or something more. Our colleagues across departments...Read more
Senior Marketing Manager-Credit Card Newark - Continental, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they want-whether that means helping them make college happen, or something more. Our colleagues across departments...Read more
Manager, Internal AuditSallieMaeNewark, DE
Manager, Internal AuditNewark - Continental, DEWho we are:Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across the...Read more
Director, CRM AdministratorSallie MaeNewark, DE
Director, CRM Administrator Newark - Continental, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they want-whether that means helping them make college happen, or something more. Our colleagues across departments and...Read more

Closed Job Filters

Compensation AnalystSallie MaeNewark, DE
Compensation Analyst Newark - Continental, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or somethingRead more
Facility CoordinatorSallie MaeBear, DE
Facility Coordinator New Castle - Christiana, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they wantwhether that means helping them make college happen, orRead more
Credit Card Project ManagerSallie MaeNewark, DE
" Return to Search Results Title Credit Card Project Manager Req ID S01749 Description Sallie Mae is proud to help Americans aspiring to create the life they want--whether that means helping them makeRead more
ManagerSallie MaeNewark, DE
**Customer Experience Project Manager** **Req ID** R01944 **Description** **Sallie Mae** is proud to help Americans aspiring to create the life they want\-\-whether that means helping them makeRead more
Senior Database AdministratorSallie MaeIndianapolis, IN
Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across theRead more
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