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Senior Marketing Manager-Credit Card job

Sallie MaeNewark, NJ
Sallie Mae jobs

Company

Salary

Skills

Benefits

Company Description

Sallie Mae is a company created with great purpose. We provide loans. But what separates us from any other financial institution is that we have a why. We have a purpose. We make the dream of higher education a reality. We do it by being a resource for families who want to save, plan, and pay for college. Our vision, to be a trusted financial partner, inspires us to explore new ways to serve our customers every day. No matter what position you hold at Sallie Mae, you'll have a role in moving us toward that vision.

Over the last 40 years, Sallie Mae has helped more than 34 million Americans pay for college. The same passion we have for helping customers is applied to helping our employees achieve professional and personal growth. With a wide range of opportunities available, we invite you to join our growing team and help students make their dreams of higher education a reality.

Job Description

Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first approach. Whether you want to join a growing company, be part of an agile workforce, or gain new skills—you’re in the right place.

WhatYou'll Contribute:

Individual will be tasked with executing marketing activities focused on the Sallie Mae credit card portfolio. Core functions include:

  • Execute credit card marketing programs across an omni-channel environment
  • Manage processes and execution to support card acquisition marketing and existing customer marketing
  • Develop and maintain the servicing communication to support the Sallie Mae card portfolio
  • Work with the extended Channel, Product, Analytics, List, Web Strategy, 3 rd Party Vendors and Creative teams to achieve all business goals and ensure that all projects and deliverables are executed successfully
  • Manage the marketing drive calendar to support monthly campaigns and ensure key deliverables are achieved
  • Help design and monitor critical channel processes and procedures. Ensure 100% successful completion rate of any/all audits (both internal and external)
  • Develop creative briefs and manage the creative development and execution with internal and external teams ensuring flawless execution
  • Analyze, and report on campaigns to ensure results meet efficiency and channel objectives

This position requires a detail-oriented, creative individual that can confidently manage all aspects of a marketing program, collaborate with peers and ensure flawless execution.

What You'll Do:

50%- Develop and execute marketing strategies focused on the Sallie Mae credit card portfolio

  • Implement credit card acquisition marketing strategy, creative communication and execution
  • Design and implement onboarding strategies to improve activation and engagement
  • Design and implement servicing communications
  • Adhere to defined approval processes for all creative and marketing material

20%- Manage marketing execution and project management

  • Partner with cross functional teams and vendors to deliver communication across marketing channels
  • Ensure flawless execution by establishing the appropriate controls and audit routines
  • Simultaneously manage several monthly campaigns at different stages of development
  • Manage the marketing drive calendar to support monthly campaigns and ensure key deliverables are achieved
  • Help design and monitor critical channel processes and procedures. Ensure 100% successful completion rate of any/all audits (both internal and external)

15%- Design customer communication and drive account growth

  • Develop creative briefs and work with internal/external creative teams to develop effective marketing collateral across channels
  • Develop communication that supports an omni-channel environment with consistent marketing messages across channels
  • Establish partnerships across the organization and with vendors to design email and other digital assets

15%- Analysis/Reporting

  • Analyze, and report on campaigns, leverage analysis to develop recommendations to improve performance against defined KPIs, and work with cross-functional teams to continue to make updates to increase conversion
  • Compile daily, weekly, monthly, and quarterly campaign performance reports and present to channel and product senior leadership team.
  • Ensure results meet efficiency and channel objectives.


What YouBring:

Education:

  • Bachelor’s Degree Preferred – Preferred area of study in Marketing or Business Administration (or related field)

Experience:

  • 5+ years business experience in developing and implementing customer marketing strategies/tactics across multiple channels (including paid digital), including but not limited to segmentation, testing, cross-channel campaign development and optimization and results/analysis
  • Experience in heavily regulated industry (financial services/pharmaceutical)
  • Strong analytical thinker with excellent problem-solving skills, communication (verbal and written) and presentation skills
  • Demonstrated ability to influence others without direct authority or reporting structure
  • Experience in managing external vendors
  • Excellent negotiation skills
  • Self-motivated and results oriented
  • Proficient user of all Microsoft applications such as PowerPoint, Excel, Outlook and Word
  • Flexibility to travel (5-10%)

Preferred:

  • Demonstrated experience in marketing project management


What You'll Get at Sallie Mae:
  • Comprehensive Compensation and Healthcare Benefits (Medical, Dental, Vision plans)
  • Financial Well-being: 401(k) company match, employee stock purchase plan, and basic life insurance and short-term disability are provided to employees at no cost
  • Work/Life Balance: Paid time off, time off to volunteer, and tuition reimbursement. In addition, after 6 months of employment, primary caregivers receive 12 weeks of 100% fully paid time off and secondary caregivers are eligible for 4 weeks of 100% fully paid time off, for birth or adoption
  • Wellness: Fitness centers/gym subsidies, free Fitbits with step challenges, and wellness education
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click here . EEO is the Law Supplement . Click here to view the U.S. Pay Transparency Policy.

Reasonable Accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call (855) 756-2007 and choose option 4. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

Terms of use | Protect your privacy | Avoid online fraud | Beware of debt relief offers | Social media guidelines

© 2018 Sallie Mae Bank. All rights reserved. Sallie Mae, the Sallie Mae logo, and other Sallie Mae names and logos are service marks or registered service marks of Sallie Mae Bank or its subsidiaries. Upromise, the Upromise logo, and other Upromise names and logos are service marks or registered service marks of Upromise, Inc. All other names and logos used are the trademarks or service marks of their respective owners. SLM Corporation and its subsidiaries, including Sallie Mae Bank and Upromise, Inc., are not sponsored by or agencies of the United States of America.
Estimated annual salary
$97,557
average
Minimum
$87,084
Maximum
$115,696

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Vacation & Paid Time OffTuition AssistanceDisability Insurance
Employee Stock Purchase PlanHealth Insurance401K Plan
Life InsuranceDental InsuranceVision Insurance

Sallie Mae

Type

Company - Public

Size

1001-5000

Revenue

$1B to 2B

Location

Multiple locations

Industry

Insurance
Banking/Mortgage
Accounting/Finance
More...

Founded

1972

CEO

Raymond J Quinlan

Job Filters

Senior Technical Architect, Cloud EngineeringIndianapolis, INWho we are:Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments...Read more
Manager, Internal AuditSallieMaeNewark, DE
Manager, Internal AuditNewark - Continental, DEWho we are:Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across the...Read more
GM, Strategic PartnershipsSallieMaeNewark, DE
GM, Strategic PartnershipsNewark - Continental, DEWho we are:Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across...Read more
Business Analyst, SeniorSallie MaeNewark, New Jersey
Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across the country are united in our passion and our customer-first...Read more
Director, Web AnalyticsSallie MaeNewark, New Jersey
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Closed Job Filters

Compensation AnalystSallie MaeNewark, DE
Compensation Analyst Newark - Continental, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or somethingRead more
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Facility Coordinator New Castle - Christiana, DE Who we are: Sallie Mae is proud to help Americans aspiring to create the life they wantwhether that means helping them make college happen, orRead more
Credit Card Project ManagerSallie MaeNewark, DE
" Return to Search Results Title Credit Card Project Manager Req ID S01749 Description Sallie Mae is proud to help Americans aspiring to create the life they want--whether that means helping them makeRead more
ManagerSallie MaeNewark, DE
**Customer Experience Project Manager** **Req ID** R01944 **Description** **Sallie Mae** is proud to help Americans aspiring to create the life they want\-\-whether that means helping them makeRead more
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Sallie Mae is proud to help Americans aspiring to create the life they want—whether that means helping them make college happen, or something more. Our colleagues across departments and across theRead more
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