451 Agency is a Marketing & Advertising agency which was founded in 2004 and headquartered in Boston, MA. They have the vision to close the customer to the small as well as large businesses and brands through their marketing efforts and expertise. To serve the clients they engage their employees in the provision of different special services such as Creative Services, Content Marketing, Event Marketing and Management, Digital Marketing, Event Marketing, Experiential Marketing, and much more. They entice, enthuse, and appreciate the efforts of their employees and award them multitudes of employment benefits such as flexible payment methods, medical insurance, paid time off, and much more. They prefer to entertain creative, proactive, and enthusiastic candidates who can create a rapport with the clients and can give them a robust, workable, and easy solution for the expansion of the businesses. They recruit new employees in different domains such as social medial marketer, video editor, content producer, Digital Marketing & Advertising, and much more. They have 50 to 200 employees. Most of the employees live in the United States and graduate from the University of Massachusetts Boston.
Media Planner/Buyer JDTitle: Senior Media PlannerReports to: Director of Paid MediaFLSA Status: Exempt We are looking for a Senior Media Planner/Buyer to be a key member of our Performance Marketing team. Reporting to the Paid Media Director, this position will be responsible for developing and implementing integrated marketing strategies by researching, negotiating, planning and purchasing media across all platforms, including digital and traditional. The ideal candidate will be comfortable in a client-facing role and will thrive in a fast-paced and highly creative environment; able to work in a group setting as well as independently. This position requires that candidates also be comfortable researching trends, analyzing data, as well as negotiating rates and rectifying all invoices/billing clients, and trafficking work. Responsibilities · Research relevant advertising placements and publishers for our clients· Become familiar with our clients’ brands and industry trends· Be responsible for planning and execution of all media for our clients· Regular analysis of advertising performance against clients’ KPIs· Make recommendations / provide insights to clients on their campaign performance · Communicate with clients and implement ad hoc requests Qualifications · A minimum of 5 years of relevant experience in media and/or combined media and advertising.· Digitally savvy with a working knowledge of self-serve DSP platforms, reporting and project management software.· Knowledge of research and tools such as comScore , Kantar and Vividata· Strong national and local offline planning experience, international experience is a plus.· Track record managing client relationships and working with cross-functional teams.· Strong quantitative skills, including analytical and story-telling ability.· Ability to effectively utilize media and consumer research and reporting resources· Proven experience developing persuasive presentations.· An innovative self-starter - able to identify opportunities and make them happen.· Bachelor’s Degree in Communications, Marketing, Public Relations or other related concentration preferred. 451 Agency is committed to the principle of equal employment opportunity and to the values of diversity, respect and open mindedness that are the foundation of our creativity and teamwork.Under no circumstances will 451 Agency discriminate against qualified persons on the basis of race, color, religious creed, retaliation, national origin, ancestry, sexual orientation, gender, disability, mental illness, genetics, choice of health insurance, marital status, age, veteran status, or any other basis prohibited under applicable law. All applicants for employment and employees are reviewed on their individual qualifications for a position.Applicants, as well as position incumbents, who become disabled as defined under the Americans with Disabilities Act must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case by case basis.