As Senior Strategists, we solve strategic issues and identify core branding challenges, overseeing the work of Content Strategists and Digital Strategists. We develop digital marketing strategies, backed by deep insights into a particular subject matter or industry. Our strategies target a variety of customer models including B2B and B2C engagements. This includes conducting research, developing positioning concepts, and defining signature customer experiences. The delivery of work is also our responsibility. Moreover, it is our duty to conduct the implementation of marketing strategies on a daily basis. We collaborate with the marketing department and report to senior management, the Marketing Director, Brand Director, or other executives. Some of us work together with Business Analysts and Growth Managers.
Core tasks:
- lead the creation of work as part of client engagements
- detect trends
- evaluate results
- conduct industry research and lead research initiatives
- synthesize insights from inputs
- conducting presentations
- conducting meetings
- manage client work streams
- leading client interviews and workshops