Trader Interactive is hiring an SEO Analyst II. The SEO Analyst II will primarily be supporting our marketplace websites (which include RVTrader and CommercialTruckTrader amongst others), ensuring that they are correctly optimized for SEO purposes based on specific keyword rankings and traffic. Successful candidates will have proven success working with, and optimizing, multiple sites. Primary Responsibilities:
Reviewing and analyzing sites for areas that can be improved and optimized
Preparing detailed reports
Writing Jira tickets for the dev team
Identifying keyword opportunities to drive the most relevant, valuable traffic
Optimizing pages for the right keywords to drive both traffic and leads
Analyzing keywords and SEO techniques used by competitors
Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
Basic Qualifications:
2+ years experience in lead growth, technical SEO and editorial SEO
Working knowledge of search engine optimization practices
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
Familiarization with both Adobe analytics and Google Analytics
Experience with website optimization tools such as SEMRush, Screaming Frog, etc
Strong organizational, time management and analytical skills
About Trader Interactive Here at Trader Interactive, we pride ourselves on the size and quality of audience that we deliver to our customers, a fun and collaborative work environment and a unified company vision we call ONE TEAM ONE DREAM. We are a team of driven professionals with passion for our work and an infectious team spirit. Our expertise in digital has made us the leading online marketplace and marketing solutions provider in the categories we serve. Our talented team consists of over 350 employees who run 11 unique businesses from our home office in Norfolk, VA. We run the world’s biggest marketplaces for lifestyle vehicles (RV, motorcycles, ATV, Snowmobiles) and commercial equipment. Some of our sites include RVTrader, CycleTrader, CommercialTruckTrader and EquipmentTrader. Collectively, we reach millions of consumers, power thousands of dealer websites, and offer smart tools to assist dealers in more effectively running their businesses and serving their customers. Trader proudly support a diverse workforce, and we encourage candidates from underrepresented groups to apply. Trader is an equal opportunity employer where hiring is based entirely on business needs, job requirements, and individual merit.
This job was posted on Mon May 18 2020 and expired on Tue May 26 2020.
Minimum$13K /yr
$52K /yrAverage
Maximum$223K /yr
Tasks
Analyze competitive market strategies through analysis of related product, market, or share trends.
Synthesize current business intelligence or trend data to support recommendations for action.
Communicate with customers, competitors, suppliers, professional organizations, or others to stay abreast of industry or business trends.
Manage timely flow of business intelligence information to users.
Collect business intelligence data from available industry reports, public information, field reports, or purchased sources.
Identify and analyze industry or geographic trends with business strategy implications.
Analyze technology trends to identify markets for future product development or to improve sales of existing products.
Generate standard or custom reports summarizing business, financial, or economic data for review by executives, managers, clients, and other stakeholders.
Identify or monitor current and potential customers, using business intelligence tools.
Maintain or update business intelligence tools, databases, dashboards, systems, or methods.
Maintain library of model documents, templates, or other reusable knowledge assets.
Create business intelligence tools or systems, including design of related databases, spreadsheets, or outputs.
Conduct or coordinate tests to ensure that intelligence is consistent with defined needs.
Disseminate information regarding tools, reports, or metadata enhancements.
Document specifications for business intelligence or information technology reports, dashboards, or other outputs.
Create or review technical design documentation to ensure the accurate development of reporting solutions.
Provide technical support for existing reports, dashboards, or other tools.
Skills
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Speaking - Talking to others to convey information effectively.
Mathematics - Using mathematics to solve problems.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Coordination - Adjusting actions in relation to others' actions.
Persuasion - Persuading others to change their minds or behavior.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Time Management - Managing one's own time and the time of others.
Knowledge
Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Advertising / PR Agencies & Consumer Research Firms
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Summary
Trader Interactive is a digital marketing company that provides advertising and marketing services that mainly serve recreational vehicles, Powersports, and commercial trucks industries. Their brands include RVTrader.com, CycleTrader.com, EquipmentTrader.com, and CommercialTruckTrader.com. The company and all its brands attract over seven million monthly unique visitors in their online market places. The company’s mission is to improve its customers’ lives by creating value through innovative digital solutions in connecting people to vehicles, whether for work or leisure. Their values include focusing on the Customer, working as one team, driving innovation, acting with integrity, and building value. Some of the job opportunities available include billing specialists, software development managers, sales managers, business developers, and product managers.
Company - Private
Medium
999 Waterside Dr., Norfolk, VA, 23510, and others
Advertising / PR Agencies, Consumer Research Firms
I have extensive experience in conducting keyword research using various tools and techniques to identify relevant keywords for optimizing website content.
How do you stay updated with the latest SEO trends and algorithm changes?
Answer
I regularly follow industry blogs, attend webinars, and participate in online communities to stay updated with the latest SEO trends and algorithm changes.
Can you provide an example of a successful SEO campaign you have worked on?
Answer
Certainly! In my previous role, I successfully implemented an SEO campaign that resulted in a 30% increase in organic website traffic within three months.
About the Search Engine Optimization Analyst role
Computer / IT - Other Search Engine Optimization Analyst
288 Search Engine Optimization Analyst jobs in Norfolk, VA