ABOUT THE ORGANIZATION
BMW/MINI of Manhattan is proud to be New York City's premiere BMW/MINI center offering new 2021 models while also being the largest volume certified pre-owned BMW/MINI dealer in the New York Tri State area. We encourage applicants to use this site as a tool to research employment opportunities. Once you've found an open position that fits your unique qualifications and experience please feel free submit an application for employment using this site.
At BMW/MINI of Manhattan, we are a team committed to excellence. We are always looking for the best people in their chosen professions. If you are a qualified, professional, with a strong work ethic and appreciate a team driven environment we may be the place for you!
Our employees love coming to work here. We are easily reached from anywhere in the metro area. Our indoor, fully climate controlled and our modern facility offers every convenience.
BRIEF:
The Social & Digital Marketing Specialist will support the Marketing Manager in all marketing efforts as they relate to the promotion of BMW of Manhattan, Inc., and its family of dealers.
This position requires high-level knowledge of current social media platforms & trends, as well as a solid understanding of digital systems, as they pertain to website infrastructures. The social platforms currently being used by BMW of Manhattan, Inc and its subsidiaries include Instagram, Facebook, YouTube, LinkedIn and TikTok. A capacity to learn new digital systems as they relate to the various departments within the dealership is also required. These systems include (but are not limited to) inventory control, WordPress websites, BMW’s DealerSpeed, GoogleMyBusiness and others.
Basic knowledge of photography and videography is preferred. And an understanding of Adobe Creative Suite is a valuable plus, specifically Photoshop and Illustrator. Extensive knowledge of the Microsoft 365 collection of applications, including but not limited to, Microsoft Word, Microsoft Excel and Microsoft PowerPoint is a must.
Automotive experience is preferred. Knowledge and understanding of the BMW brand, its ethos, its products, and its subsidiaries, is a definite plus.
Strong communication skills, both verbal and written are an absolute must. These skills will be utilized across multiple communication platforms. These platforms include, but are not limited to, captions & descriptions for social media posts, press releases, vehicle descriptions, presentations, client-facing emails, internal emails, and online review responses.
The successful candidate must possess the ability to work in a busy, high-pressure, and fast-paced environment.
Summary of Responsibilities:
Support the Marketing Manager in the creation and implementation of all Marketing tasks for the BMW of Manhattan, Inc family of dealerships, which includes BMW of Manhattan, BMW of Manhattan Motorrad and MINI of Manhattan.
Summary of Qualifications:
What We Offer:
EEO Statement:
BMW of Manhattan, Inc. provides equal employment opportunity to all individuals regardless of their race, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status or any other characteristic protected by state, federal, or local law. Further, the company treats all employees equitably during employment without regard to any of the before mentioned characteristics. Discrimination of any type is not condoned and will not be tolerated by BMW of Manhattan, Inc.
I regularly attend industry conferences, read industry blogs, and participate in online forums to stay updated with the latest trends in digital marketing.
As Digital Marketing Specialists, we are responsible for the marketing campaigns of a firm’s services, products, and brand. Our utmost goal is to increase the organization’s presence and influence. We are in charge of reinforcing brand awareness. Applying content strategy on social media platforms is part of our daily routine. Typically, we gain experience in social media or art direction before getting hired as Digital Marketing Specialists.
Core tasks: