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Salary and Benefits

Social Media Specialist
$43K-$52K / yr. (est.)
$43K
$47,939 / year
$53K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About Social Media Specialist

What does a Social Media Specialist do?

As Social Media Specialists, we create and implement a unique social media strategy through research, benchmarking, messaging, and audience identification. We also cooperate with our publishing specialists to write, develop, and strategize online content production and scheduling. We utilize the data from bad reviews, feedback, and negative news communications to generate, edit, publish and share content daily that suits the exact customers’ needs. We are also responsible for building a meaningful connection and encourage community networking through dialogue and messaging.

Core tasks:

  • moderate customers-generated content and messages appropriately following the company’s standards
  • design and implement a social media marketing plan and calendar
  • analyze marketing’s data to gain precious insights on traffic, demographics, and the effectiveness of our social media campaign

Insights

How Many Years of Experience Do Professionals Need Before Becoming Social Media Specialist?
On average, people work 5-7 years in other positions prior to becoming a Social Media Specialist.
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Marketing CoordinatorHouston, TX - 10 months ago
I can totally see why it might take a few years to work your way up to being a Social Media Specialist. You have to learn the ins and outs of marketing before diving into social media. 🤔
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Digital RetoucherMiami, FL - 10 months ago
💁 Who needs to spend 5-7 years in other positions when you're a digital nomad? You can learn and adapt to social media on the go while traveling the world!
How Long Do Social Media Specialist Employees Typically Stay in Their Roles?
On average, Social Media Specialists works in this position for 1-3 years across multiple employers.
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Digital Marketing CoordinatorHouston, TX - 10 months ago
Lol, 1-3 years? It takes more than that to navigate the ever-changing world of social media algorithms and trends!
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Public Relations SpecialistNew York City, NY - 10 months ago
🤔 I suppose it makes sense that Social Media Specialists move around frequently. Building and maintaining relationships is an integral part of both PR and social media!
What Is the Job Hopper Score for Social Media Specialist Employees?
Moderate job changes in Social Media Specialist, showing some career movement without excessive turnover.
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Photographer - ContractorSeattle, WA - 10 months ago
I've noticed that freelancers tend to pivot from one project to another to keep pushing their creative boundaries. Passion fuels the need for change. ✨
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Student AdministrationHouston, TX - 10 months ago
i'm confused...should one focus on job stability or is it better to explore diverse opportunities? 🤔

Career path

Path to job

How long does a Social Media Specialist work in this position across multiple employers?
7 %
Social Media Intern
Avg. length of tenure:less than a year
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6 %
Marketing Intern
Avg. length of tenure:less than a year
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Discover a Social Media Specialist's areas of knowledge sorted by their majors.
Explore the list of higher education institutions that a Social Media Specialist typically studied at.
Arizona State University-Tempe
Brigham Young University-Idaho

Path after job

Community

Demographics

What Is the Age and Gender Ratio of Social Media Specialist Employees?
Gender ratio in Social Media Specialist position: 0.414145004061738 Male and 0.585854995938262 Female. Age ratio in Social Media Specialist position: 16-20: 10%, 21-30: 78%, 31-40: 9%, 41-50: 2%, 51-60: 1%, 60+: 0%. Social Media Specialist position is predominantly female (58.6%) with the largest age group being 21-30 years old, followed by 16-20 years old.
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Social Media SpecialistSeattle, WA - 10 months ago
Hold up, why's everyone arguing? Can't we just appreciate the diverse group of professionals in the Social Media Specialist realm? 🤷
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Social Media SpecialistMiami, FL - 10 months ago
Yeah, let's celebrate our shared passion for growth and connection! 🥳 Who's up for a virtual networking event?

Workplaces

Who Are the Top Employers for Social Media Specialist?
Top employers of Social Media Specialist position: Alta Resources, NIKE, T-Mobile. People who work in Social Media Specialist position most typically go on to work for the Alta Resources.
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Social Media SpecialistHouston, TX - 10 months ago
You guys are missing the point. It's not just about the employer, but also about the location offerings and quality of life. Houston has it all!
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Social Media SpecialistSan Francisco, CA - 10 months ago
😡 I can't believe you guys are excluding San Francisco! We have the best tech companies and opportunities for Social Media Specialists!
Alta Resources
NIKE
T-Mobile
What Industries Does Social Media Specialist Typically Have Experience In?
Industry Background: The most typical industries of Social Media Specialist: Professional / Scientific / Technical, Information Technology, Manufacturing, Retail, Education. Social Media Specialist employees most likely come from a Professional / Scientific / Technical industry background.
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Social Media SpecialistHouston, TX - 10 months ago
Is it just me or is the constant pressure to keep up with ever-changing algorithms and trends exhausting? 😩
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Social Media SpecialistPhiladelphia, PA - 10 months ago
Why does everyone think this job is just fun and games? The amount of strategy and analytics involved is mind-boggling. 🤯

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Discussion about Social Media Specialist

Want to know more about Social Media Specialist position?
Share your thoughts and ideas about Social Media Specialist position with others in our community.
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How balanced is the gender diversity among people working as a Social Media Specialist?
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Isabella Holmes3 years ago
This is a well balanced profession, about half of the people are women.
What is the typical age of people who work as a Social Media Specialist?
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Isabella Holmes3 years ago
The typical age is 26.
Is a Social Media Specialist considered to be a senior profession?
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Sophie Hayes3 years ago
You need 6 years of experience to work as a Social Media Specialist.
Which industries should a Social Media Specialist consider working in?
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Liam Brown3 years ago
Retail is the most probable for a Social Media Specialist to work in.
Do I need a degree to work as a Social Media Specialist?
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Benjamin Gardner3 years ago
A Bachelor of Arts degree could not hurt if you want to be a Social Media Specialist
Which company are you working for as a Social Media Specialist?
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Sophie Hayes3 years ago
It’s common for a Social Media Specialist to work for Alta Resources, NIKE and T-Mobile
How many years do people spend as a Social Media Specialist in their career path?
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Liam Brown3 years ago
You should work for 2 years before considering changing to another role.
How likely is it for people working as a Social Media Specialist to switch companies still working as a Social Media Specialist?
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Benjamin Gardner3 years ago
On average a Social Media Specialist works for only a few companies.
What jobs do people work in before becoming a Social Media Specialist?
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Isabella Holmes3 years ago
A Social Media Specialist probably worked as Social Media Intern, Marketing Intern or Social Media Coordinator before
Working as a Social Media Specialist what job titles should I consider to switch to?
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Benjamin Gardner3 years ago
Social Media Manager, Social Media Strategist or Marketing Coordinator are good next steps for a Social Media Specialist
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