Sponsorship Marketing Manager - Marketing job

Overview

The Marketing Manager (Sponsorships) is responsible for providing leadership in the development, activation and measurement of strategic, external partnerships. This Manager balances the needs of established business, while also leveraging existing partnerships and proactively evaluating new opportunities to drive key marketing objectives – including brand awareness and consideration, product positioning, loyalty and sales enablement.  

This role is part of the North American Marketing Activation Team and works directly with Senior Leadership, field leadership across the US and Canada and all internal marketing disciplines.  Externally, this position collaborates regularly with sponsorship, media, and agency partners.  Based on marketing, media and business objectives, this position is also responsible for creating, managing the implementation, and optimizing marketing strategies and budgets.

Company Overview Enterprise Holdings Inc. and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and carsharing services, truck rental, corporate fleet management and retail car sales – accounted for $25.9 billion in revenue and operated more than 2 million vehicles in fiscal year 2019.Enterprise Holdings – through its integrated global network of independent regional subsidiaries and franchises – operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands at more than 10,000 fully staffed neighborhood and airport locations in 100 countries and territories throughout the world.

As you are considering a position with Enterprise Holdings, we invite you to learn more about our business. Today – and every day – the safety and wellbeing of employees, customers and the communities we serve is our top priority. For the latest on our COVID-19 response, please click here.

This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule available.

Responsibilities

• Work with internal marketing departments (Portfolio & Delivery, media, etc.) on the development and execution of sponsorship assets.
• Manage and support local sponsorship requests from Groups and Business Partners.
• Responsible for day-to-day oversight of existing sponsorships including sponsorship agency.
• Lead planning and execution of sponsorship extensions including on-site activations.
• Evaluate and lead sponsorship optimization.
• Coordinate project timing and budgets.
• Keep apprised of all relevant Sponsorship developments, both industry and within category.

Equal Opportunity Employer/Disability/Veterans

Qualifications

Minimum:

• Bachelor’s Degree (relevant field of Business or Marketing preferred)
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
• Six (6+) years of professional Marketing experience (agency or corporate)
• Four (4+) years of Sports or Entertainment marketing strategy and activation in support of marketing/brand objectives 

Preferred:

• Experience managing national and/or regional Level Sponsorship relationships/partners
• Demonstrated ability to negotiate contracts
• Brand Activation experience including on-site, digital, social
• Experience with sponsorship measurement and optimization

Competency Based: 

• Managing and Developing People
• Building Relationships
• Planning and Organizing
• Decision Making
• Persuading and Influencing
• Resilience