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Sr. Analyst, Search and Linguistics job

MRM//McCannNew York, NY
MRM//McCann jobs

Company

Salary

Skills

Job Description

Focus: Quantitative and qualitative analysis of language and its application to marketing and business
This is a great opportunity to join a growing, hard-working, fun-loving team of researchers and analysts. You will be responsible for conducting quantitative linguistic research and analyses, producing compelling and insightful reports, helping build new linguistic products and providing actionable marketing recommendations for several of our core clients.
Role/Responsibilities:
Conduct quantitative market research studies using linguistic/textual data and build compelling reports to tell the data’s story, helping to drive marketing, performance and business strategy for our clients
Collect, clean and merge unstructured data from multiple linguistic data sources (particularly from search engines, social platforms, interviews, call logs and web content) to make ready for analysis
Processing unstructured data using various NLP techniques, specifically: document clustering, topic extraction, named entity recognition, parts-of-speech tagging, relationship extraction and sentiment analysis using Domain Specific Corpora
Work closely with the Director of Linguistics to grow our Linguistics practice by building new solutions, creating case studies and supporting on new business pitches
Work with our regional offices on in language analyses as needed
Learn the existing client data architecture, add new sustainable datasets to the ecosystem using APIs and SQL based on business specifications.
Relentlessly pursue data quality and standardization with a focus on exceeding all client and partner expectations, building relationships with the business.
Understand data visualization and build visuals to tell stories with data.
Communicate with users at all skill levels and management levels, understanding technology needs, database needs and business needs with the ability to translate to API and database actions.
Have the ability to pivot and change priorities very quickly, reacting and adapting to digital platform changes and ensuring data flows properly pre+post updates.
Manage and execute projects as defined throughout engagement
Prepare and present client-facing deliverables on a regular basis
Have the ability to pivot and change priorities very quickly, reacting and adapting to digital platform changes and ensuring data flows properly for social requirements

 Required Skills
2 - 3 years of experience doing Natural Language Processing (NLP)
Strong Python skills
Preferred programming skills and tools: NLTK, Apache OpenNLP, C++
Strong understanding of data management systems, both structured and unstructured
Entrepreneurial and self-starter mentality
Strong communication and presenting skills

B.A. in Statistics, Mathematics, Computer Science, Economics or a quantitative degree in another social science
Multi lingual (Spanish or Chinese) experience a plus

Knowledge and experience with two or more of the following:
Databases Management
Data modeling
Database architecture
ETL Processing
Data Integration (API Connections and Querying)

Business Intelligence Platforms: Tableau, DOMO, Birst, Microsoft Power BI, etc

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- provided by Dice
Estimated annual salary
$101,153
average
Minimum
$74,467
Maximum
$138,732

TASKS

  • Document findings of study and prepare recommendations for implementation of new systems, procedures, or organizational changes.
  • Interview personnel and conduct on-site observation to ascertain unit functions, work performed, and methods, equipment, and personnel used.
  • Analyze data gathered and develop solutions or alternative methods of proceeding.
  • Plan study of work problems and procedures, such as organizational change, communications, information flow, integrated production methods, inventory control, or cost analysis.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Customer and Personal ServiceKnowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

MRM//McCann

Type

Subsidiary

Size

Large

Revenue

$100M to $500M

Location

New York, NY, and others

Industry

Marketing/Advertising/PR

Founded

1982

CEO

Michael McLaren

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