Expired job

Just missed a job?

Sign up and never miss an opportunity again!

Sr Field Marketing Manager job

FinancialForceSan Francisco, CA
FinancialForce jobs

Company

Skills

Company Description

Founded in 2009, FinancialForce is the leading Cloud ERP vendor with apps built entirely on the Salesforce platform. The company’s Financial Management, Professional Services Automation (PSA), and Human Capital Management (HCM) offerings provide services-centric businesses with a platform that organizes sales, services, finance and HR entirely around their customers. Headquartered in San Francisco, FinancialForce is backed by Salesforce Ventures, Technology Crossover Ventures, Advent International and UNIT4.

Job Description

ABM Campaigns Manager

San Francisco, CA

About FinancialForce

FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP solution. We accelerate business value with comprehensive best practices and the most intelligent analytics-all on the leading business cloud platform from Salesforce.

The Role

As a critical role in our GTM Strategy, our ABM Campaigns Manager will be solely focused on developing, scaling and launching ABM campaigns. This role will take a data-driven approach to launching campaigns that generate pipeline and revenue from target accounts. To do so, this role will have a top-tier marketing-tech stack at their disposal to orchestrate highly effective marketing and sales plays across the entire buying cycle. 1:1 and 1:few marketing is the language you speak!

What you'll get to do:

  • Develop and scale the current ABM strategy with the goal of driving net new prospect pipeline. In this critical role, you'll be responsible for the strategy, execution, reporting, and results of all things ABM.
  • Partner with Sales to select the right target accounts, identify gaps, and then develop the strategy and campaigns that will make an impact for those accounts.
  • Operationalize ABM planning, establish KPIs and reporting so we can clearly measure and report on the success of our efforts.
  • Deploy the right account-specific tactical mix so that we're delivering the right marketing message at the right time.
  • Launch tailored and integrated 1:1 and 1:few campaigns to our target accounts.
  • Build account engagement reports in order to establish which accounts should be prioritized by BDR and AE teams
  • Support Events team in driving attendance to field events (happy hours, closing events, etc.)
  • Create and manage a regional marketing dashboard that tracks effectiveness & impact of ABM marketing spend on pipeline, using defined tools and resources
  • Monitor progress and measure results of all key ABM campaigns through regular pipeline inspection & deal tracking.
  • Based on pipeline review sessions, develop and execute a coordinated plan to accelerate current open opportunities.
  • Produce tailored playbooks, call scripts, and outbound emails for Business Development and Sales team reps for 1:1 and 1:few outreach
  • Enable BDR and Sales teams to properly utilize account-based technology (Sendoso, Triblio, Engagio, PathFactory)
  • Work with the Events team to put on strategic account-based events. Establish rules of engagement between ABM team and Events team for strategic event execution.

To be successful in this role, we need someone who has:

  • 3+ years of demand generation experience, preferably in a B2B SaaS environment.
  • 2+ years of account-based marketing experience
  • ABM expertise with proven experience scaling account-based marketing in fast-growing organizations
  • Experience in marketing automation and measurement, specifically in account-based marketing (ABM).
  • Must be familiar with Salesforce, Marketo, 6Sense/Engagio, Sendoso, Outreach.io.
  • Strong interpersonal skills with the ability to influence and motivate people at all levels cross functionally
  • A passion for analytics and a successful track record of using data to measure the success of ABM efforts
  • Comfortable and adaptable in a dynamic environment where priorities and tactics can change rapidly

As an equal opportunity employer, FinancialForce does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. If, and as required by the San Francisco Fair Chance Ordinance or any other applicable federal, state, or local law, FinancialForce considers qualified applicants with arrest and conviction records for employment. FinancialForce also has an accommodation process to reasonably accommodate applicants and employees with disabilities. For more information or if you have a need, contact (see application details).

TASKS

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • ClericalKnowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
  • Economics and AccountingKnowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
  • Sales and MarketingKnowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

FinancialForce

Type

Company - Private

Size

501-1000

Location

Multiple locations

Industry

Prepackaged Software

Founded

2009

CEO

Tod Nielsen

Job Filters

The new Vice President of Sales, Southeast Region will be responsible for expanding FinancialForce’s presence by heading up the company’s sales activities. He/she will be called upon to deliver the quarter-to-quarter sales results needed to achieve revenue...Read more
Account Executive, CommercialFinancialForceLos Angeles, CA
DescriptionWHO WE AREFinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP solution. We accelerate business value with comprehensive best practices and the most intelligent analytics—all on the leading...Read more
Account Executive, Enterprise Boston-Eastern Seaboard WHO WE ARE FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP solution. We accelerate business value with comprehensive best practices and the most...Read more
Deal Desk AnalystFinancialForceSan Francisco, California
Deal Desk Analyst San Francisco, CA WHO WE ARE FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP solution. We accelerate business value with comprehensive best practices and the most intelligent...Read more
Account Executive, Enterprise-MidwestFinancialForceColumbus, Ohio
Account Executive, Enterprise-Midwest WHO WE ARE FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP solution. We accelerate business value with comprehensive best practices and the most intelligent...Read more

Closed Job Filters

Account Executive, CommercialFinancialForceDallas, TX
Account Executive, Commercial Sales Dallas, TX Description Account Executive, Commercial WHO WE ARE FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centricRead more
Account Executive, CommercialFinancialForceRichmond, VA
Account Executive, Commercial Sales Richmond, VA Description Account Executive, Commercial WHO WE ARE FinancialForce delivers the #1 professional services automation (PSA) and the onlyRead more
Application Support Analyst - Financial Management Solutions Portland, OR We will also consider qualified applicants in San Francisco, CA for this position. ABOUT FINANCIALFORCE FinancialForceRead more
Account Executive, CommercialFinancialForceHartford County, CT
Account Executive, Commercial Sales Hartford, CT Description Account Executive, Commercial WHO WE ARE FinancialForce delivers the 1 professional services automation (PSA) and the only customer-centricRead more
Regional Vice President of Sales Atlanta, GA or Charlotte, NC WHO WE ARE FinancialForce delivers the #1 professional services automation (PSA) and the only customer-centric ERP solution. We accelerateRead more
Similar jobs in the area
Senior Marketing ManagerCybercodersSan Francisco
Senior Marketing Manager We are seeking a senior marketing manager , with exceptional web marketing experience, to join our fun and digital marketing team! What You Will Be Doing * You will be ...Read more
Seeking a Senior Marketing Manager Contractor to provide support to our banking client in San Francisco, CA. Duration: 12 months Requirements: As a Senior Marketing Manager Contractor, you will lead the development and delivery of client-centric marketing...Read more
San Francisco, California Healthline is looking for a talented individual to join our Advertising Operations team. The Campaign will be responsible for the implementation of online advertising campaigns, support of advertising products, delivery monitoring...Read more
Now’s our time to inspire the future of healthcare together. Company Healthineers is a leading global medical technology company with over 170 years of experience and 18,000 patents. More than 48,000 dedicated colleagues in over 70 countries are driven to...Read more
flexjobs
Deliver Food with Uber EatsUber EatsSan Francisco, CA
Deliver with Uber. Earn on your schedule. Deliver with Uber Eats on your schedule. Deliver for a few hours in the mornings, every night, or just on weekends—it's up to you. Earn Extra Money. You’ll earn by bringing people the food they love from local...Read more
Amazon Publisher Services (APS) is a suite of cloud-based services that helps publishers build thriving digital business. We are seeking a technology-savvy product marketer for our global web publisher services team. The web team is responsible for...Read more
Welcome to Planet. We believe in using space to help life on Earth.Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a...Read more
Senior Field Marketing ManagerField Marketing | US - San Francisco OfficeAbout the company: In today’s highly connected digital world, understanding, managing and securing the identity of individuals and things is essential to safety and success of both...Read more
Campaign ManagerTwitchSan Francisco, CA
About UsLaunched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual...Read more
As a key marketer on the Document Cloud Marketing team passionate about the small business segment, you will the drive strategies for our fast-growing Adobe Sign business. You will work to identify and unlock new levers and initiatives to significantly...Read more
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,30...Read more
Show more jobs
500+ more jobs

Similar jobs

Senior Manager-MarketingLocation: Oakland, CAAdditional Locations: Marketing Sales Service and Admin 3100 Thornton, 3100 Thornton Ave., Burbank,California, 91504Job Number: 868434Date posted: 03/17/2020 Description:The Senior Manager, Marketing, is an...Read more
Volt Workforce Solutions in partnership with privately held medical technology company is in search of an experienced Commercial Marketing Manager for this Direct Hire OpportunityAs a Commercial Marketing Manager, you would:ESSENTIAL DUTIES AND...Read more
We’re building the first mobile platform for early education – a $60B market in the US alone – with the largest network of schools and providers across the globe. Based in San Francisco, Denver, & Austin, our team is passionate, talented, and customer...Read more
We are looking for a high energy and passionate Field Marketing Manager to oversee the design, implementation, and execution of field marketing campaigns. You will collaborate with TIBCO’s Marketing and Sales teams to promote lead generation and create up...Read more
DescriptionAbout IPSY: IPSY is the largest beauty subscription in the world, with over 3 million monthly members, and the first brand to combine a rich community platform with a highly personalized commerce experience. Headquartered in San Mateo, with...Read more
Enterprise Field Marketing Manager Duties include:-Own the full life-cycle of a mix of marketing events to help build pipeline with high-quality leads. The life-cycle includes; event selection, event logistics, budgeting, scheduling, list preparation...Read more
At eero we are building world-class hardware and software services that help our customers and partners across all channels enjoy the best, most secure wifi experience.As Marketing Manager for services, you will be integral to building eero’s product...Read more
Company DescriptionAs the world's leader in digital payments technology, Visa's mission is to connect the world through the most creative, reliable and secure payment network - enabling individuals, businesses, and economies to thrive. Our advanced global...Read more
As an integral member of the Document Cloud Marketing team, you will drive our small business marketing strategy for our core Adobe Acrobat product. You will be an inspiring leader for the business to discover new business growth opportunities to drive the...Read more
A publishing company is filling a position for a Virtual Direct Response Marketing Manager. Must be able to: Project manage and deliver funnel activities Implement leading-edge integrated marketing strategies Drive testing, measuring, and optimization of...Read more