The American Physical Therapy Association strives to improve the health and life quality of the communities through promoting and advancing physical therapist practice through research, education, and awareness. The institution is committed to increase the understanding of the role of physical therapy in the national health care system. With regard to its members, it provides resources for career advancement and improvement, such as free or discounted courses, events, conferences, articles, payment guidance, and discounts. These are also available for students and early-career physical therapists. Additional benefits include full-text access to scientific literature, board certification in specialty areas, partnership and fellowship opportunities, professional, business, and personal insurance options, and more.
Leads content development of MoveForwardPT.com in its mission to become the "definitive source" for consumer information about treatment by a physical therapist;
Writes original consumer-friendly content for the MoveForwardPT.com website (tips pages or blog-type content, etc.) on a weekly basis, using the editorial review network to ensure accuracy;
Manages the expert review of new and existing content, providing both thematic feedback and specific copyedits/rewrites to external contributors to ensure the content is consumer friendly and aligned with APTA's style and brand guidelines;
Builds HTML content pages and manages changes to the MoveForwardPT.com homepage and site navigation;
Maintains collaborative relationships with each of APTA's specialty sections to ensure a dependable editorial review network;
Produces the Move Forward Radio podcast by identifying potential topics and guests, scheduling interviews, and overseeing the editorial process to ensure on-time publication;
Writes all other copy for the consumer website, including podcast and video descriptions, homepage content, and landing page content.
PandoLogic. Keywords: Communications Specialist, Location: Alexandria, VA - 22314
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Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Clerical — Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
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