The Tampa Metropolitan Area YMCA is a top-rated ‘4-star’ Charity Navigator and Guidestar ‘Gold’ rated non-profit charitable organization for youth development, healthy living and social responsibility. Join a cause-driven association with a focus on nurturing the potential of every child and teen, improving the nation’s health and well-being and providing opportunities to give back and support our neighbors. Learn more about the Tampa YMCA at www.tampaymca.org.

Mission: To put Judeo-Christian principles into practice through all programs that build healthy spirit, mind, and body for all.

Community Impact Areas:

Over 80 sites, most of which are in schools – 13 Family Center Ys, 2 Wellness Centers, 65-acre outdoor adventure camp, Community Learning Center, Youth and Family Center, 20 golf program sites, 27 afterschool sites, 18 Early Head Start sites.
Largest youth development and health & wellness provider in the region
220,000+ community members served
1,000+ staff members
$29M in revenue
An independent 501(c) 3, locally-governed and managed

Located in sunny Florida, the Tampa Metropolitan Area YMCA offers an ideal location with beautiful weather affording a desirable setting for an active outdoor lifestyle year-round, is close to many beaches and theme parks, offers a low cost of living and Florida is one of very few states that has no state income tax.

Salary Range

$50,000-$55,000

POSITION SUMMARY:
Under the direction of the Center Executive Director, the Senior Membership Director and directs all aspects of membership acquisition, engagement, retention, and process/staff administration and achieving budget and enrollment targets. This includes ensuring a superior member experience and supporting product line colleagues. Develops, plans and implements procedures and methods within Association guidelines to achieve sales and strategic goals. Assists the directors and the management team in development of member-centered programs and provides leadership role as assigned to the annual fundraising campaign.

The successful candidate high energy passionate leader who can multi task in a fast pace environment, have a passion for sales, and a proven track record in building upon prior success.

Critical areas of expertise include: relationship-driven sales and service, peer and community influence, enhancing the member experience, retention strategies, leading others and working in teams, successfully overseeing part-time/full-time teams and interviewing, hiring and onboarding associates.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Program Quality and Growth

Membership Enrollment > Effectively plans and executes strategies that support member acquisition and recruitment and ensures that sales and revenue goals are achieved.
- Develop and implement sales and member recovery strategies, within Association guidelines, that result in achievement of assigned sales / revenue targets.
- Collaborate with the association marketing team and center leadership teams to execute enrollment and marketing plans for the center.
- Develop and lead robust prospect identification and management program to include non-member program conversions
- Identify and leverage the corporate membership program and implement strategies to develop and increase corporate membership and well-being partners.
- Utilize marketing resources and manage membership communications to include social web/social media within Association guidelines.
- Lead and train associates in providing closing cause-driven tours to prospective members.
- Assists with identifying and attending community events that promote Y brand and encourage membership / program enrollments.

Welcome Center Operations > Lead the welcome center operations to ensure membership engagement, acquisition, retention, and continuous improvement to include, but not limited to:
- Ensure standards are being followed for member service and engagement as well as transaction processes and procedures
- Timely notification to member services team associates about any changes regarding center, program and other related information critical to member service and engagement.
- Collaborate and maintain ongoing communication with the the Association Engagement and Solutions Center (YES) ensuring program and facility updates are fluid

Operations/Team Leadership

Administration > Provides leadership to center administrative functions to include, but not limited to:
- Supervises/coaches team and ensures welcome center operations align with member experience, member acquisition, and member administration goals.
- Generates and/or analyzes membership, enrollment, and revenue reports to monitor and report on achievement of membership goals.
- Ensures adherence to all YMCA policies and procedures regarding the safety, health and welfare of members, program participants, guests and staff.
- Ensure timely adherence to all association banking, reconciliation, and financial transaction policies and procedures and coordinates with the Association Finance office as necessary
- Regularly schedule Leader On Duty (LOD) shifts

Team Leadership
- Recruit, hire, train, develop, motivate and retain a team of membership associates committed to the YMCA’s mission.
- Advocates for association-wide practices and is a source for innovative ways to grow the membership experience, base, and practices.
- Provides collaborative leadership and guidance to peers through association-wide membership meetings, direct one-on-one best practice sharing with peers both in and outside the center.
- Develops and monitors staff member development plans and training opportunities that promote career growth within the Y.
- Conduct ongoing evaluations on membership associates performance.
- Develop a thoughtful and strategic welcome center associate schedule to ensure adequate coverage within assigned budget guidelines
- Actively participates and attends meetings, trainings, conferences, events, or workshops as assigned by supervisor
- Plans, schedules and leads all membership associate meetings.
- Adheres to all policies, guidelines, rules, best practices as outlined by the Tampa Metro Area YMCA or directed by supervisor.
- Assist in all areas and projects as assigned

Membership Engagement and Retention> Evaluates member connection and commitment to YMCA programs and services ensuring the member experience is consistent, integrated and aligned to YMCA goals including:
- Analyzes data about member satisfaction and interests to ensure connection to programs, services, and other members.
- Collaborates regularly with center leadership, program operations, and other related teams to ensure the member experience is consistent, integrated and aligned with member needs.
- Creates monthly membership business plans as directed by the association.
- Actively promotes orientations, personal training and group exercise offerings to 100% of new members to ensure the highest levels of member retention and repeat customers.
- Collaborates with product line leaders (program, sports, aquatics, etc.) to promote and achieve program optimization targets
- Follow up with L360 surveys within 24 hours to address member concerns.
- Expert in member engagement with various generations (youth, adult, families, and seniors)

Safety and Risk Management

Ensures all Tampa Y program standards and best practices are implemented and followed. Applies YMCA policies and procedures, including those related to best practices, emergency procedures, medical and disciplinary situations and child abuse prevention.
Ensures all program associates are properly trained and prepared for emergency situations. This includes implementing and following training requirements in addition to ensuring proper reporting of all incidents/accidents according to risk management procedures.
Maintains proper records, including associate certifications, meetings, and trainings.
Schedules associates and volunteers in accordance to safety and program needs and ensures all safety and program ratios are followed.
Monitors programming to adhere to all state, local and YMCA health & safety regulations.

Completes all job related, supervisory and other trainings as required.

Performs all other duties as assigned.

Must be able to work flexible hours including evenings, weekends, and holidays

The Tampa Y is an Equal Opportunity Employer and a Drug-Free Workplace.