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Team Leader Strategic Marketing | Bosch eBike Systems Americ job

Bosch USALake Forest, CA
Bosch USA jobs

Company

Salary

Skills

Company Description

Bosch USA is an international supplier of technology and services that provides industrial technology, automotive, and consumer goods. Bosch USA offers commercial vehicle equipment, auto parts, home appliances, power tools, production tools, packaging technology, and security systems. The firm's strategic objective is to develop solutions for a connected life. Bosch USA enhances the quality of life with innovative products and services that spark enthusiasm. The firm is divided into four business segments: industrial technology, mobility solutions, customers' goods, and energy & building technology. Robert Bosch founded Bosch USA in 1906, and its headquarter is based in Farmington Hills, Michigan, United States. The company provides highly competitive benefits and other perks to its employees. Bosch USA offers advanced technology solutions for smart cities, smart homes, connected industries, and mobility.

Job Description

Company DescriptionBosch eBike Systems, the current market leader for pedal-assist electric bike (eBike) drivetrain components in Europe, is growing quickly in North America as more and more bicycle manufacturers sell eBikes equipped with the Bosch system. This position will be located in Irvine, CA. By choice, we are committed to a diverse workforce - EOE/Protected Veteran/Disabled.
Job Duties: �Your role is to direct the strategic marketing activities of the Bosch eBike Systems in North America including brand- and product-communication strategy, digital marketing and public relations programs, fairs/events/sponsoring, advocacy activities, product management and business development.You will work on a diverse international team with highly motivated people and travel occasionally to attend bike-related events and conferences throughout North America. Your success will be measured by the quality and impact of the marketing projects you manage, especially impact on overall Bosch brand awareness.
ResponsibilitiesLead, manage and develop the marketing team - provide strategic direction and overall guidanceManage and approve all strategic marketing topics and ensure compliance of marketing activities with Bosch brand positioning requirements and�communication strategyEffectively interface with and influence global marketing organization; leverage the worldwide knowhow to offer region specific, taylored, superior marketing solutions.Develop quantitative & qualitative analysis-based recommendations for Exec. Team of new strategic markets to enter to drive growth.Own the overall strategy process - conduct market, competitor and trend analysis�as basis for strategy updateManage the overall communication strategy � ensure position of Bosch as a dominant eBike system brand in North America via public relations campaigns, live end-consumer events, partnerships with premium brands and sponsorshipsDerive regional strategies and manage business field portfolio � create and execute a yearly marketing plan in cooperation with our PR agencyDrive business development activities including institutional marketing projects and co-marketing activitiesSupport lobby & advocacy activities in cooperation with external associations - help steer eBike outreach to policymakers as active contributor to national eBike advocacy committee
Estimated annual salary
$39,217
average
Minimum
$27,517
Maximum
$58,201

TASKS

  • Enforce safety and sanitation regulations.
  • Direct and coordinate the activities of employees engaged in the production or processing of goods, such as inspectors, machine setters, or fabricators.
  • Confer with other supervisors to coordinate operations and activities within or between departments.
  • Plan and establish work schedules, assignments, and production sequences to meet production goals.

SKILLS

  • Reading ComprehensionUnderstanding written sentences and paragraphs in work related documents.
  • Active ListeningGiving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • WritingCommunicating effectively in writing as appropriate for the needs of the audience.
  • SpeakingTalking to others to convey information effectively.

KNOWLEDGE

  • Administration and ManagementKnowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Personnel and Human ResourcesKnowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
  • Production and ProcessingKnowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
  • Computers and ElectronicsKnowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Bosch USA

Type

Company - Private

Size

Large

Location

Multiple locations

Industry

Engineering/Architecture

Founded

1906

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Autonomous Driving Staff Engineer DevOps 384 Santa Trinita Ave, Sunnyvale, CA 94085, USA Full-time Legal Entity: Robert Bosch LLC Company Description At Bosch, Invented for Life is what drives us and our vision of global future mobility. Bosch has an...Read more
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Robert Bosch LLC is looking for a Hardware System Architect Engineer for DA products. In the DA HW group in Plymouth, Michigan, we design and release locally products for Driver Assistance, mainly Video imaging-based products and corresponding electronic...Read more

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Marketing and Communications InternBosch USAFoothill Ranch, CA
Division: Bosch eBike SystemsJob Title: Marketing and Communications Intern Position Type: Internship – Minimum 20 hrs/wkEstimated Start Date: September 2019Duration: 4-6 months (minimum)Location:Read more
Company DescriptionBosch eBike Systems, the current market leader for pedal-assist electric bike (eBike) drivetrain components in Europe, is growing quickly in North America as more and more bicycleRead more
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