As trade marketing managers, we are responsible for brand development and selling to wholesalers, retailers, or distributors (as opposed to directly to customers). We are also known as B2B marketing managers. We translate our organization’s business objectives into brand and channel-specific marketing strategies, and ensure they are executed on. These strategies involve assortment, merchandising, pricing, shelving, and more. We conduct regular site visits to maintain relationships and to track campaign performance.
Core tasks:
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