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Salary and Benefits

VP Marketing
$109K-$133K / yr. (est.)
$109K
$121,485 / year
$134K
Average base salary
The salary information provided is based on data collected from various reliable sources and may vary depending on individual qualifications and other factors.

About VP Marketing

What does a VP Marketing do?

In the position of VP Marketing, we represent the marketing business unit in our organization’s leadership team. Reporting directly to the CEO, we own our organization’s marketing strategy and are accountable for its implementation and execution. For this, we provide strategic guidance and leadership to the whole marketing team. We are seasoned marketing professionals with experience in delivering on various branding goals and go-to-market strategies. We collaborate cross-functionally with sales, product, and other business functions to align efforts and create synergies.

Core tasks:

  • leading overall marketing strategy
  • providing strategic leadership and management to marketing team
  • establishing goals, developing scalable plans, budgets
  • collaborating with other departments

Insights

How Many Years of Experience Do Professionals Need Before Becoming VP Marketing?
On average, people work 7+ years in other positions prior to becoming a VP Marketing.
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Marketing AssistantMiami, FL - A year ago
Wow, gotta grind for 7+ years in various roles before even thinking about being a VP Marketing, no shortcuts!
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Marketing DirectorSan Francisco, CA - A year ago
🙌 Finally some recognition! I've been in the field long enough to prove myself as VP Marketing material!
How Long Do VP Marketing Employees Typically Stay in Their Roles?
On average, VP Marketings works in this position for 5+ years across multiple employers.
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Digital MarketerHouston, TX - A year ago
I'm a Digital Marketer and have changed jobs a few times, just like VPs Marketing. It's all about finding the right fit and opportunity for growth. 🤷
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Public Relations ManagerMiami, FL - A year ago
5+ years and different employers? That's the nature of the job for VPs Marketing. We have to keep up with industry changes to stay ahead! 💼
What Is the Job Hopper Score for VP Marketing Employees?
Frequent job changes in VP Marketing, indicating a willingness to change companies and roles more frequently.
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Marketing CoordinatorHouston, TX - A year ago
i personally feel that staying loyal to one company shows dedication and stability, key qualities for a VP role. 🙌
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Marketing InternMiami, FL - A year ago
🙄 Well, as a Marketing Intern, my priority is to learn from experienced professionals. If they keep switching jobs, doesn't that disrupt the mentorship process? Just wondering.

Career path

Path to job

Discover a VP Marketing's areas of knowledge sorted by their majors.
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Robert Nigro7 months ago
How do rate a Bachelor of Science in Business Administration?
Explore the list of higher education institutions that a VP Marketing typically studied at.
Harvard Business School
New York University

Path after job

Community

Demographics

What Is the Age and Gender Ratio of VP Marketing Employees?
Gender ratio in VP Marketing position: 0.647342003428349 Male and 0.352657996571651 Female. Age ratio in VP Marketing position: 16-20: 4%, 21-30: 24%, 31-40: 42%, 41-50: 23%, 51-60: 6%, 60+: 1%. VP Marketing position is predominantly male (64.7%) with the largest age group being 31-40 years old, followed by 21-30 years old.
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VP MarketingNew York City, NY - A year ago
Wait, only 6% of VPs in Marketing are over 50 years old? This ageism is a problem. Experience should be valued, not pushed aside! 😡
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VP MarketingMiami, FL - A year ago
Sigh, it's disheartening to see that the VP Marketing position lacks gender diversity. Time to break the glass ceiling for women! 👩

Workplaces

Who Are the Top Employers for VP Marketing?
Top employers of VP Marketing position: Bank of America, Citi, JPMorgan Chase & Co.. People who work in VP Marketing position most typically go on to work for the Bank of America.
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VP MarketingMiami, FL - A year ago
Y'all arguing over banks while forgetting there's a whole world outside the finance bubble. There are so many other industries where VP Marketing can thrive and make a real difference!
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VP MarketingSeattle, WA - A year ago
🙄 Can we not make blanket statements about entire industries based on the actions of a few companies? Each company has its own individual culture and values. Research before you criticize!
Bank of America
Citi
JPMorgan Chase & Co.
What Industries Does VP Marketing Typically Have Experience In?
Industry Background: The most typical industries of VP Marketing: Finance & Insurance, Information Technology, Manufacturing, Professional / Scientific / Technical, Retail. VP Marketing employees most likely come from a Finance & Insurance industry background.
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VP MarketingChicago, IL - A year ago
Oversaturation is a problem in any industry, so stop complaining, Houston! As a VP Marketing in the Information Technology field, my main obstacle is keeping up with the ever-evolving tech trends and appealing to a tech-savvy audience.
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VP MarketingSan Francisco, CA - A year ago
Tech-savvy audience?? That sounds like child's play! As a VP Marketing in the Professional/Scientific/Technical industry, my biggest challenge is promoting complex and niche products to a broader audience. How about that, Chicago?

Find your job as VP Marketing

Discussion about VP Marketing

Want to know more about VP Marketing position?
Share your thoughts and ideas about VP Marketing position with others in our community.
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How was your hiring experience when you applied for a job as a VP Marketing?
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A year ago
Not great. Many pop-ups and redirects that bounced me between sites. Felt very chaotic and disorganized.
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Project Manager9 months ago
I can relate to your experience. In my case, job applications often felt like a maze with so many steps and sub-steps. It would be great if employers could streamline the process.
Do a lot of women work as a VP Marketing?
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Benjamin Gardner3 years ago
35% are women in this profession only.
How old are people who work as a VP Marketing?
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Benjamin Gardner3 years ago
The typical age is 36.
How many years of experience do you usually have as a VP Marketing?
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Sophie Hayes3 years ago
You probably need around 7 years to work as a VP Marketing
Which industries are highly likely to employ a VP Marketing?
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Liam Brown3 years ago
Manufacturing is typical for a VP Marketing to work in.
Speaking of higher education, do I need a degree as a VP Marketing?
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Isabella Holmes3 years ago
A Bachelor of Arts degree could not hurt if you want to be a VP Marketing
Which company are you working for as a VP Marketing?
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Isabella Holmes3 years ago
If you are a VP Marketing you should definitely apply for Bank of America, Citi, JPMorgan Chase & Co., Synchrony and Wells Fargo
How long do people usually work as a VP Marketing when they switch to another position?
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Isabella Holmes3 years ago
You should work for more than 5 years before considering changing to another role.
How common is it for a VP Marketing to jump from company to company?
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Liam Brown3 years ago
We can say that a VP Marketing is likely a job hopper role.
What work history do people usually have before becoming a VP Marketing?
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Sophie Hayes3 years ago
A VP Marketing probably worked as Director OF Marketing, Vice President or Marketing Manager before
If I’m working as a VP Marketing, what next position could I have?
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Liam Brown3 years ago
Changing from a VP Marketing to Vice President, Director OF Marketing or Chief Marketing Officer is a typical career path.
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Ecommerce Marketing Director9 months ago
If you're currently a VP Marketing and looking for the next step in your career, considering more senior positions could be beneficial. These could range from Senior Vice President of Marketing to eventually moving up to the position of Chief Marketing Officer. There are also lateral moves where you could transition to a slightly different role such as VP of Business Development or VP of Sales depending on your interests and skill set.
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