As wholesalers, we act as buying agents for smaller customers by buying bulky amounts of various products. We are also responsible for finding customers, understanding trends in their needs and concerns, and communicating them to product-making companies. We wholesalers also work as mass sellers of goods from different manufacturers to retailers and other smaller users in different locations. We are also responsible for sub-division of bulk quantities into smaller units affordable by individual buyers and retailers as most producers only sell in bulk. We wholesalers similarly create place utility for products which helps to, reduce unnecessary transportation expenses for both retailers and producers.
Core tasks:
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