Field Merchandiser

Tasks

• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.

• Sell products being promoted and keep records of sales.

• Keep areas neat while working and return items to correct locations following demonstrations.

• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.

• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.

• Suggest specific product purchases to meet customers' needs.

• Research or investigate products to be presented to prepare for demonstrations.

• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.

• Identify interested and qualified customers to provide them with additional information.

• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.

• Transport, assemble, and disassemble materials used in presentations.

• Practice demonstrations to ensure that they will run smoothly.

• Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.

• Instruct customers in alteration of products.

• Work as part of a team of demonstrators to accommodate large crowds.

• Prepare or alter presentation contents to target specific audiences.

• Stock shelves with products.

• Provide product information, using lectures, films, charts, or slide shows.

• Train demonstrators to present a company's products or services.

• Recommend product or service improvements to employers.

• Contact businesses or civic establishments to arrange to exhibit and sell merchandise.

• Write articles or pamphlets about products.

• Wear costumes or sign boards and walk in public to promote merchandise, services, or events.

• Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.

Skills

• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Speaking - Talking to others to convey information effectively.

• Persuasion - Persuading others to change their minds or behavior.

• Service Orientation - Actively looking for ways to help people.

Knowledge

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

• Food Production - Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.