Job Description

Position Location: Houston, TX

Why Choose Houston:

Low Cost of living with luxury lifestyle
No state income tax
4th largest, most diverse city in the US
Mild winter weather
Great food, arts & culture
Texas Medical Center - World-renowned

About Xtreme Lashes, LLC

Xtreme Lashes by Jo Mousselli® is a brand developed by a registered nurse and is the most globally respected name in eyelash extensions since 2005. Jo Mousselli pioneered the eyelash extension industry using her expertise as an educator and as a medical professional, and the many roles she embodies as a wife, mother and working professional to shape our brand.

Jo’s Mission

“As a Registered Nurse, my mission is to empower and enrich lives through beauty - the lives of professionals with rewarding and profitable careers and the lives of individuals through the development of high performance, long-lasting and low maintenance products that provide both cosmetic and therapeutic benefits. With every formula, we aim to combine the best ingredients from science and nature at the highest concentration to achieve maximum efficacy, as well as nourish, rejuvenate, and Extend Your Beauty™.”

Company Vision, Mission, Purpose

Our Vision

To be the revolutionary cosmetic brand: globally recognized and exclusively offered by the world’s leading beauty professionals.

Our Mission

Enriching and empowering lives by delivering on our promise to provide revolutionary beauty products, unparalleled client support, and comprehensive education.

Our Purpose

Empowering people and enriching lives.

Overview

Reporting directly to the CEO and Co-Founder, the Head of Global Marketing & Brand will stand as the most senior marketer at Xtreme Lashes by Jo Mousselli. You will drive all lead generation, customer acquisition, eCommerce, social, and digital marketing strategies on behalf of this global organization.

The Head of Global Marketing & Brand will be responsible for managing the Xtreme Lashes by Jo Mousselli brand and the marketing and promotion of our Professional and Consumer grade portfolios that include Professional Eyelash Extension Application Products and Supplies, Professional Education & Training, and Eyelash Extension Compatible after-care products and cosmetics to create on brand awareness and to drive sales across our omnichannel marketing and distribution platforms. This individual should possess strong leadership, collaboration, and creative traits and attributes, as well as strong organization and project management skills. While managing the brand and product portfolio, this individual will be in charge of leading the development of the marketing, creative, and sales assets and ongoing campaigns for marketing, promoting and selling our portfolio of products to beauty professionals and to consumers on social media, Google, Bing, Amazon, other third-party online distribution channels, e-commerce websites, and brick and mortar salons, spas and studios to domestic and international clients.

Our target audience includes B2B and B2C. The B2B channel includes licensed professionals, including cosmetologists, estheticians, massage therapists and owners, and managers of salons and spas domestically. Internationally, our B2B channel includes international distributors and franchisees. Our B2C target audience includes consumers who visit professional salons and spas for their lash extension services, as well as direct to consumer on our e-commerce website.

Job Description Summary:

Strategy

Develop a digital roadmap and center of excellence to achieve sustainable business models, globally
Approach all marketing with a sales-minded approach to deliver on monthly and quarterly sales targets
Design, develop, deploy and maintain a modern e-commerce platform that is UI/UX, SEO and Social Optimized that drives leads and converts them to clients and is fast, aesthetically pleasing, mobile-first and integrates with our Salesforce CRM, and ERP
Expert and passionate about creating KPIs, metrics and running analytics to ensure data-driven decisions are evaluated for ROI
Expert and passionate about running analytics and proficient at using modern digital SEO and SEM tools and other website analytics tools.
Integrate marketing and sales efforts to shorten the sales cycle and increase revenue per customer
Build and measure a fully automated lead generation program for inbound lead activity, and analyze ROI

Digital Marketing

Lead the overall SEO, paid media and affiliate marketing efforts to elevate the volume of quality leads online
Manage paid and unpaid advertisements via newsletter, Google, Facebook, Instagram, Amazon, and our E-Commerce site
Oversee content management, campaign development, creative briefs, marketing briefs
Enhance the existing marketing automation efforts (Pardot) to drive lead nurturing and conversions to retain and grow customers through strong email marketing and campaigns
Develop a strategy for social influencers and lead authentic and impactful partnerships across social platforms
Select the right martech/adtech tools and partners to deliver the best ROI
Oversee media expenditure to drive bottom-line results
Stand as the strategic leader for content ideation, social media and community management

E-Commerce

Closely manage the overall e-commerce P&L
Launch a newly enhanced B2B, B2C, and B2B2C site to drive customer acquisition to new heights
Develop and launch a best in class mobile experience to generate leads and drive conversion
Identify and expand opportunities to scale 3rd party e-commerce business (Amazon, Nordstrom.com, etc.)

Brand Management

Develop brand messaging and positioning for the consumer marketplace
Shape branding programs to incentivize the workforce to fuel brand association
Build an online community to drive brand positioning and messaging on social media platforms (Facebook, Instagram, SnapChat, YouTube, Pinterest, LinkedIn, etc.)
Oversee Public Relations efforts
Ensure creative is on point with brand strategy
Participate in product development based on market research
Create customer personas for B2B and B2C, and ensure that they are on brand and generating ROI
Take ownership of the marketing and promotional annual calendar to ensure holidays, special events, product launches, relaunches are up to date. Integrate our annual calendar with top client calendars

Experience/Skills/Qualifications:

Bachelor's Degree in Marketing, Digital Marketing, Brand Management, Advertising, Communications, Journalism, Business or related field; MBA a plus
Experience within B2B and B2C marketing preferred
Track record of building high performing and relatively lean marketing functions
Proven experience in persuading others using strong logic and compelling data; you embrace the opportunity to be a change agent
Experience working with marketing automation tools (preferably Pardot), CRM tools (preferably Salesforce) and driving data insights
Experienced in data analysis to pull the insights needed to analyze, grow and lead digital strategy
Strong communication skills required; must be able to articulate a clear vision throughout all levels of an organization
Experience with consumer-packaged-goods a plus
Must be able to write compelling copy in the brand voice
Ability to work in a fast-paced environment
Meticulous attention to detail, an eye for beauty, highly organized, excellent time-management skills, and able to multi-task
A proactive, go-getter, and a problem solver
Proficient in Microsoft Office programs (Word, Excel, PowerPoint)
This is a full-time position located in Houston, TX.
This position requires flexibility, some weekend work may be required

Compensation/Benefits:

Competitive compensation based upon experience
Profit-sharing bonus program
Paid time off
3 paid sick leave
9 paid holidays
Medical, dental, vision insurance
Life insurance
Long-term disability insurance

Vice President of Marketing, VP of Marketing, Chief Marketing Officer, CMO, Branding, Project Management, Market Research, Product testing, Product Packaging Design, Product Management, Asset Development, Brand Management, Market Strategies, Omni-channel Marketing, Google AdWords, Social Media, Google Analytics, Social Media Analytics, Marketing Campaigns, SEO, SEM, PPC, Content Management, Copy Writing, Copy Content, Customer Personas, Product Artwork, Primary Packaging, Secondary Packaging, Press Releases, Promotional videos and photos, Salesforce, Pardot, Marketing Automation, Market Research, Trend Analysis, e-Commerce, Digital Marketing, Advertising, Communication, Salon and Spa, Web Analytics, Esthetics, Aestheticians, Cosmetologist, Cosmetology, Facials, Facialist, Conair, SkinMedica, Dermalogica, Murad, Jan Marini, Jane Iredale, Glo, PCA, Image, Neostrata, Redkin, Kerastase, Beauty Brands, Peter Thomas Roth, Pevonia, Aveda,Chi, Drunken Elephant, BeGlammed, StyleBee,Lash stylist, Hair Stylist, Facialist, Esthetician, Lash Technician, Franchisee, Franchisor, Franchising, Franchise Marketing

This job was posted on Fri Nov 20 2020 and expired on Sun Nov 29 2020.

Minimum $12K /yr

$140K /yr Average

Maximum $363K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.