Job Description

Alation continues to hire for roles at various locations with all interviewing and on-boarding done virtually due to the COVID-19 crisis.

Big Data isn't a problem. It's an opportunity.

At Alation, we help people find, understand, and trust data, so they not only excel in their work - they drive value for their enterprise, team, and role. In the words of one customer, "Alation makes me look like a rockstar."

We help companies like Pfizer, PepsiCo, and Munich Re empower their people with the best data every day. As a platform for innovation, Alation helps customers create game-changing solutions and products (like a program for early-stage disease detection with Pfizer, or a wind farm offering a guaranteed ROI with Munich Re). And we're just getting started.

With more than $340M in funding - valued at $1.7 billion and 450+ customers with household names - Alation is poised to capitalize on data as an opportunity. Headquartered in Silicon Valley, Alation was named to Inc. Magazine's Best Workplaces list for the third time, and our exceptional Glassdoor rating (4.7 out of 5!) reflects a culture that makes coming to work each day a joy. Do you want to join a team that welcomes new ideas, supports your growth and recognizes your unique value?

Join us!

As Email Nurture Marketing Manager at Alation, you will be responsible for the development, execution, and optimization of our global email marketing programs across various personas, topics, and industries.

You will own the end to end strategy of email drip/nurture campaigns to provide existing customers and prospective customers with relevant and industry-leading content across the buyer's journey, both in the long term and short term.

Knowledge of best in class email copywriting and expertise using data to inform your decisions are both critical for success in this role. You will be measured on metrics including but not limited to: open rates, click-through rates, conversions, MQLs, pipeline, and new ARR.

This is a highly collaborative role that will work directly with multiple global teams, including marketing operations, product marketing, events, and corporate marketing.

As a member of the demand generation team, you will work alongside other passionate marketers who embrace and accept diverse opinions and aren't afraid to try new ideas.

This role is 100% remote.

What You'll Be Doing

Send best in class emails that drive sales pipeline and enhance Alation's brand image and awareness. Work collaboratively to create content and execute campaigns
Design and execute highly targeted nurture campaigns that generate sales opportunities, reengage previous leads, create qualified pipeline in strategic accounts and shorten the sales cycle in existing opportunities
Utilize our marketing technology stack to plan, execute, and measure results, including Asana for project management, Marketo for email campaigns and analytics, Salesforce for CRM, and other systems as required
Develop A/B testing plans to improve email performance indicators, including deliverability, open rates, click rates, conversion rates, opt-out rates, and sales pipeline
Manage the end-to-end process of email marketing and nurture including but not limited to creating and managing lists, updating HTML email templates, QA of emails, creating simple and complex workflows (including AB testing), ensuring accurate attribution/tracking and reporting
Work with Marketing Operations to manage all marketing automation workflows. Ensure proper setup of campaigns in Salesforce/Marketo and ensure consistency of our campaign naming and utm tracking within our global lead capture forms. Troubleshoot issues with campaign reporting and marketing attribution
Continually monitor and improve database hygiene and email deliverability
Measure and report the effectiveness of all campaign initiatives and optimize based on learnings. Regularly communicate upcoming email campaigns and report on status and results to cross-functional stakeholders.
Own the email marketing calendar to keep our database engaged with the latest news, content, and events
Own the email marketing technology stack and make recommendations for new tools

You Should Have

3+ years of experience running successful email nurture programs
Strong understanding of the buyer's journey and how to serve the right audience the right content at the right time
Experience collaborating with other teams including but not limited to: marketing operations, sales, sales development, product marketing, and brand design
Proven ability to work and thrive in a fast-paced environment
Excellent communication and organizational skills
Strong attention to detail
BA in Marketing, Communications or related field preferred

#LI-KS1

#LI-Remote

More About Alation

Our founders have come together from different backgrounds: business, engineering, and design. This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on

the basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.

Why Alation?

- Market-Leading Data Catalog Provider

- High-growth, collaborative environment with diverse and inclusive teams

- Continuous learning, enrichment and development opportunities

- Competitive pay and health offerings including commuter benefits

- Flexible time off to relax and recharge

and much, much more!

This job was posted on Mon Nov 21 2022 and expired on Sat Dec 10 2022.

Minimum $80K /yr

$84K /yr Average

Maximum $100K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.