Job Description

What is Canonical

Canonical is the global open source solutions provider and the publisher of Ubuntu. Since 2004 Canonical has led the way in providing free open source software solutions has created, putting innovation in the hands of everyone. Our portfolio of solutions are designed to support enterprises to innovate from the data centre to the edge; leading the way in cloud infrastructure, advanced robotics, enabling AI, blockchain, autonomous cars and smart things. We are proud to support the critical infrastructure and operations for thousands of businesses and millions of Ubuntu users around the world including AT&T, Bloomberg, Netflix, Paypal, Sky, Slack, Spotify and Tmobile.

We seek to have a positive impact on the global IT community and support new and innovative development for the companies we work with and the communities in which we work. As a truly global company with more than 800 employees in over 39 countries, and 10 offices we offer a collaborative and open work environment where people are valued for their unique talents and empowered to do their jobs well.

The marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're driven by driving growth, delighting customers and filling the sales funnel, we want to talk with you.

Job Summary:

Canonical is looking for an Americas marketing lead who will be responsible for our demand generation activities across the Americas. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, the Partner & Alliances Team, Product Team as well as other Marketing functions.

The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier.

As the Americas marketing lead you will:

Lead a team of regional marketing managers
Be responsible for go-to-market planning and execution
Plan, implement, measure and improve campaigns: launches, lead generation, sales generation, awareness...
Put systems in place, monitor and report on effectiveness of marketing activities
Be confident building, launching and reporting on campaigns using Salesforce, Tableau, Adobe or Marketo
Organise events and webinars
Work on paid and social media promotional campaigns
Drive brand awareness through PR / AR coordination
Collaborate proactively as part of a globally distributed team.

The successful partner marketing lead will have:

5+ years experience in B2B marketing
Experience in enterprise software, SaaS or silicon preferred
Strong customer/partner relationship management skills.
Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
Track record of delivering strong results and innovation.
Growth mindset - someone who is not afraid to think big and take on risk.
Willingness to roll up their sleeves.
Exceptional verbal and written communication skills.
Ability to work and thrive in a self-starter, fast-paced and changing environment
Loves diverse work assignments and enjoys the opportunity to try new approaches and overcome challenges.

What Canonical Offers:

Learning and Development
Annual Compensation Review
Recognition Rewards
Annual Leave
Priority Pass for travel

Canonical believes a diverse workforce enhances our ability to deliver world class software and services which meet the world's computing needs. We are committed to ensuring equal employment opportunities to all qualified individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

We are proud to foster a workplace free from discrimination. We truly believe that diversity of experience, perspectives and background will lead to a better environment for our employees and a better platform for our users and customers. This is something we value deeply and we encourage everyone to come be a part of the world of Ubuntu.

#LI-Remote
#SP

#Remote

Application currently closed

This job was posted on Wed Sep 07 2022 and expired on Mon Sep 19 2022.

Minimum $11K /yr

$133K /yr Average

Maximum $345K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.