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Our client is a fast-growing and dynamic legal technology software company.
Every day, law firms struggle to meet the ever-increasing demands of clients resulting from inefficient, outdated systems and processes. Our client's powerful intuitive and comprehensive cloud-based legal practice and case management software increases the productivity of law firms by over 30%.
I would start by conducting market research to identify target audiences and competitors. Then, I would create a strategic plan that includes clear goals, target messaging, and a mix of online and offline marketing tactics. Regular analysis and adjustments would be made to optimize results.
In the capacity of Head of Marketing, we lead our organization’s marketing efforts, providing strategic guidance and leadership to the marketing business team. Our ultimate aim is to increase awareness of the mission, presence, and products of our organization to support sales growth. For this, we conduct market research and evaluate findings. Armed with data-based insights, we develop various marketing and advertising campaigns and oversee their implementation. We are also responsible for the marketing budget, as well as ensuring brand-consistency internally.
Core tasks: