Job Description

Do you believe that people should compassionately support one another to create a better world? Well, we do!

Serving as the world's most trusted fundraising platform, GoFundMe is committed to creating a better world by making it safe and easy for people to support causes they're passionate about. When someone sees a need-whether it's in their neighborhood or across the globe-they can turn their compassion into action through GoFundMe. Our customers have raised over $9 billion for their personal causes, making GoFundMe a top 200 website in the US based on traffic, with a monthly audience of over 100 million people The Go-To-Market team in Redwood City, CA is looking for a Senior Email Marketing Manager. This person will report into our Director of Communications.

The Job...

Create a comprehensive email strategy for all GoFundMe subsidiaries to engage fundraising campaign organizers and donors via direct email marketing
Develop and execute A/B testing for email optimization
Develop and execute customer segmentation strategy based on profile data
Use HTML and CSS to redesign and code out their templates from scratch
Execute all aspects of the email deployment process from pulling email audiences, uploading content, QA, launch, and monitoring email deliveries
Leverage data-driven decision making and a deep understanding of email best practices to analyze current email programs and optimize performance to create personalized email experiences for all GoFundMe subsidiaries
Manage the full communication journey for new and existing users, identifying areas for automation and executing accordingly.
Track and report back on channel performance, including maintaining a calendar, establishing performance benchmarks and KPIs, and working cross-functionally to ensure proper logging, logic, and dashboards are in place.
Partner with Content, Marketing, and Selection teams to execute audience-centric and ROI driven initiatives, segmenting users based on profile, behavior history, and acquisition source.
Provide email assets and templates to various global teams
Process email deployment requests, reviewing campaign details to confirm all items align with email best practices, company timelines, channel requirements, etc.
Troubleshoot technical issues (source code, etc.) within e-mail templates.
Identify gaps in segment and marketing strategies related to email and recommend action
Work closely with analytics team to identify trends, performance improvements and optimization of email campaigns
Utilize Google Analytics, Hubspot and Looker to understand email performance and recommend improvements to campaigns and triggers to achieve goals.
Regularly report to key departments on key email KPIs and progress toward goals as well as improvements or testing being done.

You...

A strong desire to empower people to help people through the GoFundMe platform
5+ years in an email marketing role serving a B2C market with proven growth results
Experience with Braze, Sendgrid, Mail Chimp, Zoho, or similar platform
Previous experience in political or charity fundraising preferred
Excellent writer, especially in short form (email copy, headlines, etc.)
Strong quantitative skills including using basic statistical analysis to understand customer behavior
Ability to work effectively within a team in a fast-paced, entrepreneurial environment
Understands the principles of responsive HTML emails, templates and landing pages

Why you'll love it here:

We offer competitive pay and excellent benefits. Employees can choose from a wide range of health insurance options, including medical, dental, and vision. We cover 100% of employee premiums and 80% of premiums for spouses and dependents.
We provide generous maternity and paternity leave, as well as a 401(k) retirement plan with company matching.
Employees can enjoy perks such as complimentary lunches, commuter benefits, a $600 wellness stipend, paid volunteer time, and generous sick time and paid time off (Due to COVID-19 employees now get a work from home stipend)
We encourage our employees to support fundraisers by offering our Gives Back program. Employees can select a fundraiser every week to nominate to receive a donation from the company.
Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
We offer employee resource groups for women, parents, and the LGBTQIA+ community.
Your work has real purpose and will help change lives on a global scale.
You'll be a part of a fun, supportive team that works hard and celebrates accomplishments together.
We live by our core values: consider everything, do the right thing, spread empathy, delight the customer, and give back.
We are a certified Great Place to Work and we're growing fast and have incredible opportunities ahead

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

Learn more about GoFundMe:

A Year in Giving: 2020

GoFundMe Heroes

Why GoFundMe

We Support Justice + Equality

This job was posted on Wed Jan 20 2021 and expired on Mon Feb 15 2021.

Minimum $80K /yr

$84K /yr Average

Maximum $100K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.