Director - Omnichannel Communications

Tasks

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.

• Write press releases or other media communications to promote clients.

• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

• Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.

• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.

• Coach client representatives in effective communication with the public or with employees.

• Update and maintain content posted on the Web.

• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

• Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

• Coordinate public responses to environmental management incidents or conflicts.

• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.

• Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.

• Prepare or deliver speeches to further public relations objectives.

• Confer with production or support personnel to produce or coordinate production of advertisements or promotions.

• Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.

• Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.

• Develop marketing campaigns for environmental technologies or services.

• Purchase advertising space or time as required to promote client's product or agenda.

Skills

• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

• Writing - Communicating effectively in writing as appropriate for the needs of the audience.

• Speaking - Talking to others to convey information effectively.

• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

• Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

• Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

• Coordination - Adjusting actions in relation to others' actions.

• Persuasion - Persuading others to change their minds or behavior.

• Negotiation - Bringing others together and trying to reconcile differences.

• Service Orientation - Actively looking for ways to help people.

• Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

• Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

• Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

• Time Management - Managing one's own time and the time of others.

Knowledge

• Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

• Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

• Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

• Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

• Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

• Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.