Job Description

The Head of Marketing is responsible for overseeing all aspects of Perry Homes marketing initiatives, ensuring strong branding and relevancy in the markets. The Head of Marketing will develop and execute comprehensive marketing strategies to drive lead generation, increase brand awareness, and enhance customer engagement. The ideal candidate will have a deep understanding of the residential homebuilding industry, a strong track record of success in marketing leadership roles, and the ability to inspire and lead a high-performing marketing team.

Essential Duties and Responsibilities

Develop and implement strategic marketing plans that align with the company's goals and objectives.
Lead a team of marketing professionals, providing guidance, mentorship, and support to ensure the achievement of departmental goals and individual development.
Oversee the creation and execution of marketing campaigns across various channels, including digital, print, social media, events, and other relevant platforms.
Collaborate with cross-functional teams such as sales, Customer Experience, IT, and finance to ensure alignment and integration of marketing efforts across the organization.
Build and maintain strong relationships with external stakeholders, including digital advertising agencies, media outlets, influencers, and other strategic partners.
Monitor and analyze marketing performance metrics, provide regular reports and insights to senior leadership, and make data-driven recommendations for continuous improvement.
Manage the marketing budget, allocate resources effectively, and ensure optimal ROI on marketing investments.
Conduct market research and analysis to identify emerging trends, customer preferences, and competitive landscape to inform marketing strategies.
Develop and steward the Perry Homes brand identity, ensuring consistent messaging and visual representation across all marketing collateral, websites, and communication channels.
Stay abreast of industry trends, market dynamics, and technological advancements to identify new opportunities and innovative marketing approaches.
Frequently must complete projects on very short notice with extreme time constraints.
Maintain high level of decorum and professionalism.

Leadership Competencies

Models Leadership
Takes Ownership
Adapts & Adjusts
Connects & Serves
Develops Talent
Communicates with Impact
Thinks Strategically
Drives for Excellence
Improves & Innovates

Job Competencies

Communication/Building Relationships
Performance Management
Strategic Thinking
Creativity/Innovation
Business Acumen
Decision Making

Supervisory Responsibilities

This position directly supervises personnel in the Marketing department.

Qualifications

Bachelor’s Degree with concentration in Marketing, Communication, or Business preferred.
Requires at least 6 years of relevant senior marketing and management experience.

Proven track record of successful marketing management and strategic planning experience.
Strong leadership skills.
Polished presentation and interpersonal skills.
Analytical business approach to measure effectiveness of marketing efforts.

Demonstrated computer skills including a working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint.
Current, valid Driver’s License with acceptable driving record.

Full Benefits Package

Health, Dental & Vision
401(k)
Life, Short-Term and Long-Term Disability Insurance
Employee Assistance Program
Health Savings Account
Holidays
PTO Leave
New Home Discount
Perry Homes Family College Fund
TalkSpace
Pet Discount Program

Perry Homes is closely following the Coronavirus Disease (COVID-19) and implementing processes that promote candidate and employee safety. Out of an abundance of caution, our interviewing process will now be held virtually via Microsoft Teams.

***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***

Perry Homes is an Equal Opportunity Employer

This job was posted on Sun May 28 2023 and expired on Fri Jun 23 2023.

Minimum $105K /yr

$140K /yr Average

Maximum $174K /yr

Tasks

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

Develop pricing strategies, balancing firm objectives and customer satisfaction.

Compile lists describing product or service offerings.

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

Consult with product development personnel on product specifications such as design, color, or packaging.

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

Initiate market research studies or analyze their findings.

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

Conduct economic or commercial surveys to identify potential markets for products or services.

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

Select products or accessories to be displayed at trade or special production shows.

Develop business cases for environmental marketing strategies.

Integrate environmental information into product or company marketing strategies, policies, or activities.

Skills

Reading Comprehension - Understanding written sentences and paragraphs in work related documents.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Writing - Communicating effectively in writing as appropriate for the needs of the audience.

Speaking - Talking to others to convey information effectively.

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Coordination - Adjusting actions in relation to others' actions.

Persuasion - Persuading others to change their minds or behavior.

Negotiation - Bringing others together and trying to reconcile differences.

Service Orientation - Actively looking for ways to help people.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis - Analyzing needs and product requirements to create a design.

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation - Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management - Managing one's own time and the time of others.

Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.

Knowledge

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.